The owner of the Hallmark Channel says that its original movies are still working — and advertisers like the network’s daytime programming plans which include a two-hour daily show Home And Family and Marie Osmond’s Marie. Crown generated net income of $13.5M, – 38% vs the period last year, on revenues of $86.7M, +13.9%. Much of the decline in earnings is due to interest and tax expenses, partly due to its debt restructuring. For common stockholders, earnings per share increased a penny to four cents. The company is thinly traded and not closely followed by analysts. Crown says that ad sales were up 15% in Q2 to $66.5M, which it attributes to the growth in its audience. Subscriber fees from pay TV providers were up 10% to $19.9M. Crown says that that advertiser CPMs for Home And Family — which will feature former Entertainment Tonight host Mark Steines and TV personality Paige Davis — were as much as 100% better than what Hallmark had been collecting for its off-network daytime shows. It also says that Marie is attracting first-time advertisers including KitchenAir, Electrolux, Visa, and General Motors. “During second quarter, the casting developments for Hallmark Channel were significant,” says Crown Media Family Networks CEO Bill Abbott. Although Crown shares closed yesterday at a modest $1.73, the price is up nearly 43% in 2012, recovering somewhat from a steep decline in 2011.


In viewing the first show of HOME&FAMILY on Oct 1st on HALLMARK Channel started with interest, but as the foremat continued my interest began to fade. “Overtalking” others was the main point that made it difficult to follow the point of interest being presented. Paige has always been a favorite, to watch her creative style in previous years, but now I see her interruptions of others speaking, laughing, dancing, and adding personal quips as distractions from her guests. Please don’t mis-interpret as a negative, but many of the other staff were yelling their comments in order to be heard. It just needs a little sophication and grace when others are present. I do wish you well on this season’s show.
Sub-note: Today’s show has guest Betty White who’s name in itself relate pure enjoyment no matter the topic. Great choice! Betty is an ICON!
Will you Please get the hallmark channel back