Machinima Prime, an entertainment channel that targets young men, hasn’t formally launched yet. But the audience it attracted just by uploading content to prepare for the official introduction made it the standout in Deadline.com’s YouTube rankings for the week ending July 18. It gained 3.3M views for a total of nearly 3.4M, which rocketed it 69 slots to No. 4. My Damn Channel also stood out. It leaped 49 slots to No. 15 – with nearly 1M views, +884,648 – helped by the premiere during Comic-Con of its original series Save The Supers. With the holiday week over, the number of total views for the Google-funded channels that we track was up 19% to 57.2M. The top 10 channels accounted for 56% of all the views. All but one of last week’s top performers remained in the pack. Awesomeness TV dropped to No. 11 from No. 4, making room for Machinima Prime.
Others with big gains in views after Machinima Prime and My Damn Channel were: Sourcefed (4.4M, +727,675), Vice (1.1M, +596,041), Deadline.com parent Penske Media’s ENTV (2.9M, +582,263), WWE Fan Nation (2.7M, +547,334), and Motor Trend (1.7M, +477,624). Based on rank, the runners up to Machinima Prime and My Damn Channel were: Myish (+41 to No. 29), Loud (+28 to No. 43), Smart Girls (+25 to No. 61), Pitchfork TV (+19 to No. 26), and — each jumping 16 slots — Soul Pancake (No. 75) and The Chopra Well (No. 63). Channels losing the most in views were Awesomeness TV (1.3M, -985,967), The Warner Sound (7.8M, -607,830), Everyday Health (572,993, -453,518), Mondo Media (730,275, -234,878), and Bammo (207,491, -233,657). Those losing ground in the rankings were Bammo (-31 to No. 52), Livestrong Woman (-30 to No. 94), eHow Pets (-17 to No. 70), Food Farmer Earth (-14 to No. 95), and DS2DIO (-14 to No. 60).
VidStatsX supplies our data with one exception: YouTube provides views for the shows it funds on Mondo Media. Channels highlighted in beige are the ones that were launched before Google introduced its original channels program in November. Here’s our latest ranking: