Does Disney’s Club Penguin Initiative Promote Innocent Fun, Or Consumerism?

COMMENTS (6)

• Club Penguin is just one of many ways the big corporations are training the consumers of tomorrow. Let’s face it, much of that training now happens in school.

  Comment by Fan — Wednesday July 18, 2012 @ 9:45am EDT  Reply to this post

  • Using consumerism as if it was a four letter word. This is about engaging the kids in fun and healthy activities in a safe environment. Of course it revolves around brand and consumption. This is a vertically integrate business model or nothing more uncommon or insidious than that

    Comment by Abc guy — Wednesday July 18, 2012 @ 11:23am EDT  Reply to this post

• Of course it’s promoting consumerism. Any for profit organization offering services that cater to young children is looking to suck them in for life by being a large part of their growth and development. Parents who care about these sorts of issues should see out non-profit organizations that cater to young children. You don’t need Mickey Mouse to be a part of your child’s life from cradle to grave.

  Comment by Anon E. Mouse — Wednesday July 18, 2012 @ 11:03am EDT  Reply to this post

• Disney is all about money now. Not a smidge of Walt’s vision is left. That Chiefest and Greatest of Calamities, Disney CEO Robert Iger, is gutting Imagineering and outsourcing the theme parks’ AA work, (he’s even tried to sell the parks to outside companies), he’s pushing sequels as to original movies (Cars 2, Nemo 2, Toy Story freaking 4), and uses company capital to buy rather then to develop properties (like the lamebrained Muppet and Marvel buys). He’s poison. He’s making the myth of Disney being an evil, child-preying corporate monster into a reality. THROW THE BUM OUT!

  Comment by Radagast — Wednesday July 18, 2012 @ 2:19pm EDT  Reply to this post

  • Frist off Disney is doing the same thing that Walt did back in the 50′s, Remember a show called Disneyland on Sunday nights on ABC? All it was, was an infomercial for the park in Anaheim he was building called SUPRISE!! Disneyland. All this warm and cuddly Disney crap about the way it used to be is well…crap. I worked for Disney in the 70′s I’ve been a stockholder for 30+ years, believe me they are running the company the same way they ran the company in the last century, except for the buys, like Pixar, which saved animation, Marvel, which breathed new life into a sagging movie business. As for the sequels, THINK movies are nothing more than product pushers, Disney is king of merchandising, why do they make sequels? TO SELL MORE PRODUCTS Why did they make Cars 2? To promote Carsland at Disneyland and to sell more products, if the movie makes a few bucks in the process it just means more money in the mouse coffers. The only way to keep your product (movie) in front of the public’s eye in order to sell more products is to make a sequel every few years.

    It’s a business not a walk down memory lane. It started with Walt pushing a product on TV aimed at kids in the 50’s today it’s the same thing, they are still pushing products (Club Penguin) aimed at kids.

    Comment by lsb — Wednesday July 18, 2012 @ 7:52pm EDT  Reply to this post

• Oh no not healthy consumerism!

  Comment by Josh — Wednesday July 18, 2012 @ 9:14pm EDT  Reply to this post