Nellie Andreeva

Mindy Project FoxIn what has become a TV industry standard, Fox will preview new comedy series Ben And Kate and The Mindy Project in advance of their fall primetime debuts. The previews will be on Facebook and other online sites — including Yahoo, Hulu, AOL, MSN, Fox.com and Xfinity — and via participating cable, satellite and telco distribution partners on both VOD and online platforms from August 27 to September 9. The series premiere September 25. Last year, Fox successfully previewed New Girl on iTunes, VOD, airplanes and Hulu and in hotels for two weeks, resulting in big premiere numbers for the comedy starring Zooey Deschanel.

Related: ANALYSIS: Behind ‘New Girl’s Surprisingly Big Opening And The iTunes Experiment

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