WEDNESDAY 12:30 AM UPDATE: Insiders tell Deadline that FX as recently as last week wasn’t even going after the off-network cable syndication rights to the CBS comedy Mike & Molly from Warner Bros Domestic Television Distribution. “We were not in the bidding and had no intention to be, based on how crazy-high pricing on sitcoms has been lately,” an executive explains.
Conventional wisdom in the syndication community had the sitcom going to TBS in yet another Time Warner synergistic deal. But now the sitcom will debut on FX in September 2014, and the network has cable syndication exclusivity and the ability to air the series in all dayparts. Mike & Molly now joins fellow comedies Two And A Half Men and How I Met Your Mother on the FX roster. So what happened? The bargain basement price.
According to sources, the license fee is under $1 million an episode, with insiders detailing that it sold for as low as $750,000 an episode. ”We came into the bidding at the very end of last week when we got a sense of where the marketplace was,” one executive explains to Deadline. “We felt that this was a very good show that was going to go for a reasonable price and could not resist the value proposition.” Indeed, the price for Mike & Molly looked like pennies compared to the record-setting off-network sale of fellow Warner Bros comedy series Two Broke Girls‘ reported $1.7M an episode license fee. “It was a very good deal for us,” another exec tells us.
Two weeks ago, Warner Bros TV took both shows out. But because there was stronger interest in freshman 2 Broke Girls, the studio opted to focus on it first. That sparked a bidding war won by TBS. At the same time, Warner Bros also sold both sitcoms in broadcast syndication to the CBS stations. Mike & Molly‘s cable sale was next. But it didn’t create the bidding frenzy that Two Broke Girls triggered. Ergo the more moderate license fee. True, Mike & Molly doesn’t seem like a good fit with FX programing on the surface. “But our pre-10 o’clock shows are different than our after-10 o’clock shows,” an exec insists.
Ever since Seinfeld set the off-network sale record with a $1 million license fee per episode seemingly eons ago, successful sitcom syndications have been fewer but pricier. Warner Bros’ The Big Bang Theory set a new record by selling to TBS in 2010 for $1.5 million an episode. 20th TV’s Modern Family went for close to that to USA. So don’t expect prices to come down now.
PREVIOUS TUESDAY 12:30 PM: FX has acquired off-network cable syndication rights to the CBS comedy Mike & Molly from Warner Bros Domestic Television Distribution. The network said the sitcom will debut in September 2014; FX has cable syndication exclusivity and the ability to air the series in all dayparts. Mike & Molly joins fellow comedies Two And A Half Men and How I Met Your Mother on the network’s roster.


I figured Lifetime would pick this up.
Lifetime is too busy pick up Marc Cherry’s The Maids from ABC.
This will get bad ratings. “Mike and Molly” has only been a ratings winner for CBS because it followed “TWO and 1/2 Men”. If “Mike and Molly” were to lead off a night the ratings would nose dive. Its like the tv sow “A Different World”. It was a top 10 hit for 5 years only because it followed “The Cosby Show”. Once “The Cosby Show” ended its run and “A Different World” was lead show on Thursday Nights the shows ratings went south and it was canceled.
I hope FX did not overpay
The lower price is because Mike & Molly is a second-tier show, which is both heavily lead-in dependent and old-skewing. That said, the price might be low enough to make it worthwhile for FX, especially as they can cross-promote with TaaHM.
I suspect 2BG’s sky-high off-network deal will be seen as a mistake in the long-term. I guess as it’s the same company it’s basically an accounting trick.
Stan,
I know many people who have stopped watching 2 and a half shmucks but still tune in every week for Mike and Molly. Besides the Big Bang Theory and How I met your mother, it is the only decent comedy on these days.
You are so right. Beyond those CBS shows you mentioned, there is no funny comedy to be found anywhere else on TV.
This show is not very good, so I don’t see a long term possibility there. Melissa McC, notwithstanding, and Billy have zero chemistry together and the supporting cast, Swoozie K excepted, is really boring. This show will not, and should not, last.
You must be watching a different show than everyone else. “Zero chemistry together” — are you serious?
kane76,
I couldnt disagree with you more. this show is very funny and the characters have great chemistry. I dont think you get comedy!
This is not “cable syndication”. The very definition of syndication is to distribute the content to multiple outlets. FX has exclusive rights to the show, so how in the world is that “syndication”? Just say that FX has acquired off-network rerun rights.
Miffy’s right here; I’m shocked, shocked I say!, how many reporters and editors misuse the term syndication. Piggy-backing on Miffy’s suggestion to correct referencing would be FX has acquired off-network cable rights. It’s the CBS (broadcast) stations divisions that will purchase the syndication rights. And following the true meaning of the word, it’s unnecessary to say “broadcast syndication.” Separately, it annoys me when network series are offered to outlets after just four seasons. If WB and others would wait until five years’ worth of episodes (100+) viewers (fans and newcomers) would experience fewer instances where the same episodes are viewed ad nauseam.
is 3/4 a million bargain basement — how much do other shows get?
Mike & Molly is a terrific show. The cast is wonderful and the writing is formulaic but sharp…and it improved a great deal in Season 2 minus the “fat jokes” that dominated Season 1.
With Melissa McCarthy becoming a legit star, FX was WISE to snap this up at that rate.
Terrific show, terrible concept. There’s nothing funny about morbid obesity.
This show doesn’t feel FXey. I get the 10PM edge thing – but even the sitcoms should have abit of bite to them.
This show has the writing of a show in the 70′s playing in the year 2012. It sucks and that’s why it sold so low. It obviously is not written by chuck Lorre if it was it wouldnt be so slow and old. If it wasn’t for chuck it wouldn’t be on the air and the writers know it.
MIKE & MOLLY started out promising, but I thought S2 was a total snore. And I’m still scratching my head at how 2BG became such a runaway hit. Try as I might to like both shows, I just can’t.
Sarah, 2.5 men even now whips it’s ass in every rating around. Look how bad m&m does when its not behind 2.5. It’s a ratings loser. Check out 2.5 ratings when they move it. The audience still follows. You need to have the facts first.
You are wrong this is a joke
I like 2BG. Lots of people don’t, but I think it’s dirty and funny!
If anyone thinks that the audience will follow 2.5Men, why are the numbers going down…massive amounts of people still want Charlie Sheen as the lead, that was his show…It goes nowhere without Charlie at the helm…That being said, I see lots of chemistry between Mike and Molly, to me, I feel the love there…To get the series offered to outlets after just four seasons is a great idea to bring in even more viewers and bring in viewer loyalty. What a lucky break to be picked up without going to 100 shows…It must be a first in the history of television contracts…They are so experienced with the contracts as Big Bang and 2.5M are always on the airwaves! Congrats! Lots of hard work there. They need to promote all shows with radio drive time coast to coast. This makes CBS even more popular since they aired the comedy shows first. Les Moonves you have such good taste giving the world a good laugh. And in times like these the world needs to laugh more than ever. Amen!
FX should air The Simpsons with Seasons 1 thru the present sometime in 2013 I wish I could watch The Simpsons on FX in 2013 before the series is over. I hope The Simpsons will be on the air on FX in September 2013.