Google’s $150 million YouTube experiment seems to be going well. The company says it will spend another $200 million to market the channels on its Web service as it works to upgrade its content and lure more viewers and advertising, the Wall Street Journal reports. Citing a person with direct knowledge of the sales, the paper says YouTube has secured commitments from advertisers to run more than $150 million of ads on the channels this year. YouTube would not comment on the figure. People familiar with the initiative also told the Journal that YouTube plans to expand its channels initiative to Europe by funding a couple dozen video channels for British and French viewers by next year, YouTube vice president Robert Kyncl declined to comment. The site has launched nearly 100 new channels so far this year. [Full disclosure: Deadline's parent company PMC owns ENTV, a YouTube primary channel.]


Glad it’s going well, my favorite has been CrashCourse. We need more of that.
And yet none of it will be shared with the artists, craftsmen and filmmakers who created the content…
It actually is already being shared. These new channels have budgets funded by YouTube which can be and are used to fund content from all levels of filmmaker. Depending on how the deal is structured, there are bumps for view count etc to reward success (just like any other medium).
VICE is like a bad drug my parents don’t approve me consuming… More please
$1,500 – $2,400 per minute average production costs.