July 13-15 Weekend Actuals

1. Ice Age 4 3D (Blue Sky/Fox) NEW [3,881 Theaters] PG
Friday $16.7M, Saturday $17.0M, Sunday $12.9M, Weekend $46.6M
International Cume $339M (65 territories), Global Cume $385.6M

2. Amazing Spider-Man 3D (Col/Sony) Week 2 [4,318 Theaters] PG13
Friday $10.2M, Saturday $13.9M, Sunday $10.5M, Weekend $34.6M (-44%), Cume $200.5M International Cume $320.4M (88 territories), Global Cume $520.9M

3. Ted (Universal) Week 3 [3,303 Theaters] R
Friday $6.9M, Saturday $8.7M, Sunday $6.8M Weekend $22.4M (-30%), Cume $159.3M International Cume $31.3M (5 territories), Global Cume #190.6M

4. Brave 3D (Pixar/Disney) Week 4 [3,392 Theaters] PG
Friday $3.3M, Saturday $4.4M, Sunday $3.5M Weekend $11.2M, Cume $196.1M
International Cume $46.8M (18 territories), Global Cume $242.9M

5. Savages (Universal) Week 2 [2,635 Theaters] R
Friday $2.7M, Saturday $3.6M, Sunday $3.1M Weekend $9.4M (-41%), Cume $32.1M
International Cume $1M (4 territories), Global Cume $33.1M

6. Magic Mike (Warner Bros) Week 3 [3,090 Theaters] R
Friday $3.4M, Saturday $3.3M, Sunday $2.3M, Weekend $9.0M (-42%), Cume $91.8M
International Cume $6.4M (5 territories), Global Cume $98.2M

7. Madea’s Witness Protection (TPerry/Lgate) Week 3 [2,004 Theaters] PG13
Friday $1.8M, Saturday $2.3M, Sunday $1.4M, Weekend $5.6M (-45%), Cume $55.6M

8. Katy Perry 3D (Insurge/Paramount) Week 2 [2,732 Theaters] PG
Friday $1.3M, Saturday $1.3M, Sunday $1.1M, Weekend $3.8M (-47%), Cume $18.7M
International Cume $4.1M (5 territories), Global Cume $22.8M

9. Moonrise Kingdom (Focus Features) Week 8 [924 Theaters] PG13
Friday $1.0M, Saturday $1.5M, Sunday $1.2M, Weekend $3.7M (-18%), Cume $32.5M
International Cume $12.3M (8 territories), Global Cume $44.8M

10. Madasgascar 3 3D (DWA/Par) Week 6 [2,285 Theaters] PG
Friday $1.1M, Saturday $1.5M, Sunday $1.1M, Weekend $3.7M, Cume $203.9M
International Cume $270.1M (43 territories), Global Cume $474M

SUNDAY AM, 3RD UPDATE: Moviegoing this mid-July weekend was $161M, -38% compared to last year when the Harry Potter finale opened to $169.2M on its own. Thankfully for me, only one major studio movie released in North America this weekend after the fireworks of so many Fourth Of July films. I say nutty Scrat has more than earned his cursed acorn: c’mon, just give it to him and let’s be done with this prehistoric franchise finally. No such chance. This is only the second significant toon to reach a fourth installment following the Shrek series. And  international grosses still remain strong so that Scrat’s pursuit reaches $339M worldwide by Monday after opening in 17 new territories this weekend, including the UK and Russia (where it’s the widest release of all time with 2,000). But here’s the thing: most 2012 toons have debuted between $50M-$70M domestic. But this Twentieth Century Fox Animation and Blue Sky Studios and Vanessa Morrison toon Ice Age 4: Continental Drift opened to only  $46M for the IA4 weekend for a lukewarm domestic start from 3,879 theaters (2,731 3D). That’s a lot less than the previous films in the series. With an ‘A-’ CinemaScore overall (and an ‘A’ with the under-18 audience) IA4 ”should be chillin’ at the box office for the remainder of the summer,” gushed a Fox exec. But a little movie called The Dark Knight Rises will suck all the air out of the box office next weekend just like The Avengers did in May.

Related: ‘Spider-Man’ Blazes $341.2M July 4th Week; Hits ‘Ted’, ‘Brave’, ‘Magic Mike’ Still Hot; ‘Savages’ Warm

Until now each subsequent chapter for Ice Age has been more successful than the previous one. For the record, 2D installment IA: The Meltdown made a $68M debut opening on a Friday. And 2009′s IA: Dawn of the Dinosaurs set an international foreign animated record. What’s the problem now? Some reviewerss pointed out how IA4′s continental cataclysm and seagoing pirates didn’t stand out creatively from the other installments.

From directors Steve Martino and Michael Thurmeier from a story by Michael Berg and Lori Forte and a screenplay by credited writers Michael Berg and Jason Fuchs, IA4 was produced by Lori Forte and John C. Donkin. The overall goal of the marketing of this film was to leverage the new voice talent to appeal to a broader audience — Jennifer Lopez, Wanda Sykes, Drake, Nicki Minaj, Keke Palmer, Piolin – and include Hispanic/African American audiences as well as mainstream tweens and teens. (Talk about the need for a new cast: just hearing Ray Romano’s nasal voice makes my skin crawl…) In terms of publicity beyond the usual, Fox created a dance video for the “Sid Shuffle” with the Fox O&O’s and beyond, culminating with John Leguizamo and Queen Latifah on The Today Show live teaching it to Hoda and Kathie Lee. (Any wonder ratings are down?) The boy band The Wanted and the new recording stars were all used in musical ways. Cast members used their Twitter pages to invite fans to an early screening of the film, then showed up and participated in a Q&A beforehand. Sponsors with tie-ins included McDonalds, Dannon, Post cereal, Movietickets, Pirate’s Booty, Topps, ValPak, and Orbitz.

Sony’s successful The Amazing Spider-Man 3D reboot came in at around $35M this North American weekend with a good -44% hold and a domestic cume passing $200M sometime Sunday. Spidey’s global cume is now $521.4M with Sony confident it will end up around $800M. (Interesting how Spidey or Scrat were either #1 or #2 in international theaters country by country last weekend. This weekend IA4 is #1.) There’s no doubt this Spider-Man franchise restart with another origins story for Marvel’s most popular character is a success, even if it didn’t break box office records or reinvent the genre or even please fanboys. So Sony Pictures Entertainment chairman Amy Pascal and vice chairman Jeff Blake deserve kudos for taking a commercial risk.

Here’s the rest of the Top Ten ranked according to weekend estimates:

1. Ice Age 4 3D (Blue Sky/Fox) NEW [3,879 Theaters] PG
Friday $16.5M, Saturday $16.5M, Weekend $46M
International Cume $339M (65 territories), Global Cume $385M

2. Amazing Spider-Man 3D (Col/Sony) Week 2 [4,318 Theaters] PG13
Friday $10.3M, Saturday $14M, Weekend $35M (-44%), Cume $200.9M
International Cume $320.4M (88 territories), Global Cume $521.2M

3. Ted (Universal) Week 3 [3,303 Theaters] R
Friday $6.9M, Saturday $8.9M, Weekend $22.1M, Cume $158.9M
International Cume $31.3M (5 territories), Global Cume #190.2M

4. Brave 3D (Pixar/Disney) Week 4 [3,392 Theaters] PG
Friday $3.4M, Saturday $4.4M, Weekend $10.6M, Cume $195.5M
International Cume $46.8M (18 territories), Global Cume $242.3M

5. Magic Mike (Warner Bros) Week 3 [3,090 Theaters] R
Friday $3.2M, SaturdayWeekend $9.0M, Cume $91.8M
International Cume $6.4M (5 territories), Global Cume $98.2M

6. Savages (Universal) Week 2 [2,635 Theaters] R
Friday $2.7M, Saturday $3.7M, Weekend $8.7M (-44%), Cume $31.4M
International Cume $1M (4 territories), Global Cume $32.4M

7. Madea’s Witness Protection (TPerry/Lgate) Week 3 [2,004 Theaters]
Friday $1.7M, Saturday $2.4M, Weekend $5.6M, Cume $55.6M

8. Katy Perry 3D (Insurge/Paramount) Week 2 [2,732 Theaters] PG
Friday $1.3M, Saturday $1.4M, Weekend $3.7M (-48%), Cume $18.5M
International Cume $4.1M (5 territories), Global Cume $22.1M

9. Moonrise Kingdom (Focus Features) Week 7 [924 Theaters] PG13
Friday $1.0M, Saturday $1.4M, Weekend $3.6M, Cume $32.4M
International Cume $12.3M (8 territories), Global Cume $44.7M

10. Madasgascar 3 3D (DWA/Par) Week 6 [2,285 Theaters] PG
Friday $1.0M, Saturday $1.5M, Weekend $3.5M, Cume $203.7M
International Cume $270.1M (43 territories), Global Cume $473.8M

Editor-in-Chief Nikki Finke - tip her here.

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