Ray Richmond contributes to Deadline’s TV coverage.
Fox bid farewell to its never-quite-a-hit cult drama Fringe late this afternoon with a panel featuring exec producer J.H.
Wyman and cast members Anna Torv, Joshua Jackson and Lance Reddick (who nearly teared up near the end). The network already has announced that the coming fifth season will be its last. But creator J.J. Abrams, in prerecorded comments, was more than appreciative to have been granted five seasons of a series marked by both its creative vision and tiny audience. Introduced by Wyman, the recorded Abrams credited the media for Fringe’s having been granted such a lengthy stay of execution. Said Abrams: “I wish I could be there to thank every one of you personally for your unbelievable support of the series. Fringe is a show that I’m enormously proud to be associated with. The work that the cast and crew have done has been amazing. But your support is really the thing that has kept it alive. And Fox
has been unbelievable…It’s a very great thing in this day and age that a network would support a show that isn’t a massive hit. And Fringe has always been, true to its name, more an outside-the-box series. The good thing about that for us is we can have these parties, these mixers, with every single viewer”. Ouch. Earlier today, Fox programming chief Kevin Reilly said of the series, “I don’t like to sort of pull the plug on any show. But Fringe has a very particular fan base. This is a hard genre. Most of the fans are there, but they’re there on their DVR’s”.


A very unique show. Thanks to everyone involved.
1. DVRs are scary to advertisers.
2. TV (as of now) is an ad-sourced medium.
3. Get ready for story-line dialogue like: “You’re getting fat, dude. Better pull a Jared” and/or “Is Open Happiness even possible anymore?” – “YES! It IS! – Want a Coke?”
Broadcast TV is an ad-sourced medium, and it is going to become irrelevant if cable keeps churning out high quality material that gets all the media attention while broadcast produces shit. The broadcast model just is not a good business model anymore, it’s as simple as that.
Great show! Can’t wait for the final season!
Tremendous show; tremendous fan support. Reminds me of what Fox did to Millennium years ago. Reilly’s an idiot to let this show go … and, for what … Touch? Shame, shame, shame.
Looking forward to seeing what beautiful Anna Torv does next. The show I really liked when it started, but lost interest in it when the parallel universe came into play. Will watch the final episodes.
Uh huh. And I’m SO sure that this show having a close relative of Rupert Murdoch, the owner of the company that makes the show, as one of its featured talent has NOTHING to do with this show having lasted 5 years on the air with the ratings it has had.
[/sarcasm]
I watch everything on DVR or on demand. If an ad is for a product that interests me (or contains eye candy), I will stop and watch it. The whole point behind advertising is that it should be targeted to people who are interested in the product