
Lifetime has given Renée Zellweger‘s drama project Cinnamon Girl a pilot order. The period drama set against the backdrop of the Los Angeles music and movie scenes of the late 1960s/early 1970s was put on fast-track development by Lifetime in October when president Nancy Dubuc called it “a game changer” for the network. Oscar winner Zellweger co-created Cinnamon Girl with Anthony Tambakis (Warrior). The drama tells the story of four coming-of-age girls — Cassie, Lola, Junie and Lou — and explores their lives at the crossroads of the era’s political, artistic, social and sexual rebellions. The genesis of the idea is a combination of Zellweger’s real-life journey from small-town Texas to Hollywood stardom and Tambakis’ lifelong fascination with the Laurel Canyon music scene and the New Hollywood, auteur-driven era that began in the late ’60s. Zellweger and Tambakis will executive produce Cinnamon Girl with Gavin O’Connor, who co-wrote Warrior with Tambakis and directed the movie. CAA-repped Zellweger and Tambakis co-wrote the story, with Tambakis writing the script, O’Connor set to direct the pilot and Danny Bramson (Almost Famous) serving as producer and music supervisor.
Cinnamon Girl marks Zellweger’s second collaboration with Lifetime. In 2008, she executive produced the 2008 original movie Living Proof starring Harry Connick Jr. The green light for Cinnamon Girl comes on the heels of the recent pilot orders to The Secret Lives Of Wives and Witches Of East End as Lifetime is ramping up scripted development.
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What I want to know is this: will Neil Young’s song Cinnamon Girl play over the opening credits?
The dudes from Warrior and Bridget Jones? How did this happen? How did that network get them to do something that sounds cool? $? WTF?
I want to know why and how a period piece show is going to do well in this present milieu of the country?
PanAm didn’t fair well, that other sex show on NBC didn’t do well. No body cares today what happened in the 60′s or 70′s, because the audience wasn’t born until 1980. They don’t have the shared experience of the a 60′s girl growing up.
Unless the show is about something relateable in the present zeitgeist, it won’t catch on.
Anyway, my seven cents worth.
Lifetime is a cable channel. Pan Am aired on a network, and networks require bigger, broader audiences. EVERY period drama that has been tried on cable lately has been successful enough to go past one season — Mad Men, Boardwalk Empire, Hell On Wheels.
True, but their content is full of violence, sex, nudity, and it’s not about the period alone. Mix anything with these three, and you’ve got that small cable audience that the networks can’t really depend on. And, the content appeals to a much more mature audience than this pilot about “coming of age girls” will showcase.
Mad Men does not have any violence or nudity, and Hell On Wheels doesn’t have any nudity. There will be nothing keeping Cinnamon Girl from having as much sex as Mad Men has. And you make it sound like this will be Gossip Girl set in the past. No doubt this will attract a lot of “mature” women who remember growing up in those times. My point above about a cable channel like Lifetime not expecting or requiring a big audience like a network still stands. And it sounds to me like Lifetime is wanting this to be more a project that gets critics’ attention and maybe some awards rather than something that just pleases the crowd.
That sounds right. This is a talented group of people.
Agreed. It’s just a matter of the business model that, as you say, can bring them some critic’s attention. But my question is how much of a risk this decision is based upon that they are willing to take. The cost to benefit ratio isn’t solely based in critical or industry awards. In the time of production belt-tightening, awards or as such are not equally standing with revenue stream factors in television. No one is in TV programming to win awards alone. Awards is an after-the-fact affirmation of it’s quality, not it’s business revenue stream. If they can’t sell an ad to an specific audience, it’s bad business.
I read this script. It is AMAZING! This show is going to be so good. There are so many talented people involved. I’m very excited to see it. Lucky lucky Lifetime.
I wish Renee herself starred in some TV show. She’s a good actress when given right material.
Yes. She is a very good actress and very expressive and warm. I think she would have been a very good Anna Karenina.
I love Renee!!! I really hope Lifetime picks this up, because they really disappointed me when they picked up Devious Maids! Cinnamon Girl sounds way more interesting than that Devious Maids crap!!!
Lifetime destroys any decent material they get their hands on. That network is a JOKE. I’m always surprised they’re still on the airwaves.
Good for you Lifetime. Change is nice. Looking forward to seeing something that reminds me of my youth. Everyone that watches Lifetime is not 20. Too bad we all don’t share change.
This pilot reminds me of the rock and roll short story, “Wham Glam Thank You Ma’am” that chronicles the glam rock era seen through the eyes of the kids growing up in Hollywood during that time.
It’s a really interesting era – sex, drugs and rock and roll!!! All before AIDS and the war on drugs. This is the stuff that parents don’t want their children to know they were doing.
got to see preview at Nielsen focus group…really really good