Taking no chances, BBC commentators had to use their own stopwatches and an app to cover Olympics women’s cycling Sunday after a technical problem disrupted coverage of the men’s Saturday race. A graphics failure during the men’s event meant that commentators were unable to provide details about the distance between riders, drawing ire from the cycling-obsessed British public — especially in the wake of Bradley Wiggins’ recent crowning as the only Englishman ever to win the Tour de France and given his teammate Mark Cavendish was at a crucial stage of the Saturday race. The BBC coverage was called everything from “appalling” to “shockingly bad,” but it laid the blame on the Olympic Broadcasting Services, which provides the pool feed to broadcasters around the world. In turn, the International Olympic Committee, which oversees the OBS, said it was fans sending Twitter updates during the race that jammed GPS transmissions meant to provide statistics. IOC communications director Mark Adams told media, “From my understanding one network was oversubscribed, and OBS are trying to spread the load to other providers. We don’t want to stop people engaging in this by social media and sending updates, but perhaps they might consider only sending urgent updates.”
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The pattern here is that those planning and providing coverage of the Olympics have not fully taken into account the current culture of instantaneous information and social media. Blacking out the opening ceremony in the U.S. ignores the liveblogging on twitter and other sites. Cutting the opening voiceover by a famous actor and airing an interview with Phelps rather than the 7/7 tribute shows an appalling view of American’s isolationism that is only supported by the inane chatter of the commentators … the world is a much smaller place thanks to technology and many people turned to the internet to see the show unfiltered. Delaying the Phelps race until the evening in the U.S. shows a lack of understanding at how basic search engines like Goggle work (I typed in “phelps swimming race schedule” to find the time it would air and the first story that came up was that he had placed 4th). And now, underestimating the amount of people posting during an event and saying “We don’t want to stop people engaging in this by social media and sending updates, but perhaps they might consider only sending urgent updates”? I shouldn’t be surprised by how little media companies understand the power and impact of these relatively new information outlets. They have proved it time and again.
Really? It’s Twitter’s fault? How about the fault of the IOC for using the same servers that prove unable to handle Twitter traffic on a semi-regular basis? I mean, they get BILLIONS for the broadcasting rights to the Games, and they can’t even have a dedicated, non-public system for their information?
And as for limiting tweets to only “urgent updates”, does anyone on the IOC have a Twitter account? 99% of the tweets are anything but urgent. If people only tweeted about urgent updates, the service would die off within hours.
The coverage was abysmal, and certainly NOT the fault of the idiots who have fallen into the senseless Twitterworld. IF the Tour de France can provide all the information, through 3 countries, for 3 weeks, and 3,700 kms, while there are at least 1.5 million people alongside the roads every days, and sometimes upto 3 million, yet they have the technology to get through. NO, this is not the fault of the BBC, they are only re-distributing feed from the OBS. The OBS is not a single, homogenous unit, it sub-contracts out to other Outside Broadcasting companies, some of whom are stretched to perform what is asked of them.
Shooting coverage was great however, and the sailing and canoeing.
I for one am protesting NBC’s Olympic censorship by only watching online broadcasts that are not affiliated with the network.