Only four of last month’s 12 major movie releases are clearly destined to be profitable according to the latest monthly tally from SNL Kagan. The research firm says that DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted should lead the pack with projected total revenues (at $783.3M) coming in 2.31 times higher than total costs (of $339.4M). Kagan forecasts each film’s revenues from all sources, except for merchandise and second-cycle TV sales. It compares that to all the expenses it can identify, except for things like distribution fees, interest, profit participations and residuals. Since Kagan can’t account for everything, it figures a film is clearly profitable if estimated revenues are at least 1.75 times estimated costs. Films with an expected revenues-to-costs ratio of at least 1.40 are considered to be in a gray areas while those below 1.40 are deemed likely unprofitable. By that standard, Warner Bros’ Magic Mike came in second at 2.23 ($252.6M revenues to $113.5M costs), followed by Universal’s Ted at 2.20 ($439.4M to $199.4M), and Disney/Pixar’s Brave at 2.11 ($788.9M to $374.1M). Those on the bubble are Lionsgate’s Tyler Perry’s Madea’s Witness Protection at 1.57 ($91.2M to $58.3M), Fox’s Prometheus at 1.54 ($450.7M to $292.0M), and Universal’s Snow White And The Huntsman at 1.52 ($531.4M to $349.7M).
Others that look unprofitable are: Warner Bros’ Rock of Ages at 0.56 ($108.0M to $193.1M), Fox’s Abraham Lincoln: Vampire Hunter at 0.55 ($95.5M to $173.5M), Disney’s People Like Us at 0.50 ($44.6M to $89.0M), Columbia Pictures’ That’s My Boy at 0.48 ($82.8M to $171.6M), and Focus Features’ Seeking A Friend For the End Of The World at 0.38 ($20.3M to $53.6M).
All told, the average ratio for the films was 1.53 which compares with 1.94 for eight films released the same month last year and 1.56 for the 11 films out in June 2010.


Sorry, me bad, but where is Ice Age 4 – Continental Drift in this list?
These are June releases…
This is for the month of June. Ice Age 4 didn’t open until July.
I guess I don’t get the calculations here — magic mike cost 7 million to make — he’s saying that other costs added up to over 100 million??
very true! even if they added all the promo costs, it definetly wont be up to that amount. Or was the film really made with 7m? who is lieing?
all this is bull… based on inaccurate data… movie studios over estimate production costs by a lot so they can claim losses… we never hear about profits from worldwide sales of dvd, blu ray, tv sales… if they actually lost money on all the films they claim to lose money on they would not be in business
Can someone explain the calculations?
I’m pretty sure Snow White and Ted are profitable. Both made back their budget and more
For Magic Mike, the movie itself only cost $7 million, but there are other costs associated with distributing a movie. You have to spend money on buying ads and commercials. You also have to factor in gross participation points for the director, the producers, the actors, etc.
Yea, Magic Mike spent 100mil. What a joke. 25mil Nth tops.
And “The Avengers” was not profitable. There goes the sequel; they can’t afford it now.
Haha,and obviously we all know that ain’t true. The first idiot who even dares suggesting something so ludicrious better go check themselves into a drug rehab program and detox for the next 10 years, LOL.
They are talking about June releases. The Avenger is a May release
some of these costs are mind-boggling. For the tentpoles, MAYBE i can see how they get there..but..I am very interested at breakdowns of those numbers. Obviously they are counting basics–production and marketing/distribution (although distribution ‘fees’ aren’t counted, it says) but still..what in the hell costs so much for example with a ‘small’ character drama PEOPLE LIKE US–almost 90 million?
sheesh.
You guys have to remember something. The movie studios/distributors don’t get all of the money that a movie grosses at the box office. Anywhere between 40% to 60% of the money is kept by movie theaters.
Let’s do a “For Example”.
A movie’s production budget is $200 million.
Buying advertising/commercials, making posters/banners/lobby displays, sending the director and stars on press junkets around the world, and creating “prints” (film or hard drive) costs another $100 million.
Total cost = $300 million.
The director gets 5% of the gross.
The big movie star has a 20/20 deal (20 million or 20% of the gross, whichever is higher).
A couple of other people have gross points totaling another 5%.
Let’s say that this movie grosses $1 billion world wide. Half goes to the movie studio, half goes to the movie theaters.
The director’s 5% of the gross = $50,000,000
20% of $1 billion = $200,000,000, which is > than $20 million, so the big movie star gets that instead of $20 mil
The other talents get a total of 5%, which is another $50,000,000
Here’s the studio’s profit:
500 mil – 200 mil = 300 mil (minus the movie star’s gross points)
300 mil – 50 mil = 250 mil (minus the director’s gross points)
250 mil – 50 mil = 200 mil (minus all other promised gross points)
200 mil – 300 mil (total cost before the movie even plays in a theater) = NEGATIVE 100 mil
How many movies grossed more than $1 billion world wide? Less than 15.