
NBC likes the critical praise for its Thursday comedies but would like a few more eyeballs too. Broadening the appeal of the network’s comedies is a major goal for NBC brass, entertainment chairman Bob Greenblatt and president Jennifer Salke said today during NBC’s TCA executive session. “I think we’re in a transition with our comedy programming trying to broaden the audience,” Greenblatt said. “NBC’s Thursday comedies is what we love and what critics love but they tend to be a bit more narrow than we’d like.” Salke said that several showrunners of returning NBC comedies have came up to the network’s executives with ideas how to broaden the appeal of their shows next season. “It’s kind of an evolving comedy brand,” she said.
Also evolving is one of aforementioned cult NBC comedies, Community, which is coming back for a fourth season on a new night, Friday, with new showrunners replacing creator Dan Harmon. “I think the fans of Community will get the same show they’ve loved from the beginning,” Greenblatt said. “Sometimes it’s time to freshen up a series.” As for Community‘s future, “I would categorically not rule out that it’s not the last season,” Greenblatt quipped, adding, “I would love nothing more than for ‘Community’ to have a following on Fridays and to be able to continue.”
Related: ‘Animal Practice’ Producers Say Broad Comedy Won’t Cross The Line: TCA
Regarding the showrunner change on another NBC series, Smash, Greenblatt was asked what the network would like to fix going into Season 2. “It’s a big soap with number of arcs,” Greenblatt said. “Where we didn’t do a good job is the arcing of the storylines and the consistency of going in one direction with the characters.”
Despite the addition of shock jock Howard Stern to America’s Got Talent, ratings for the veteran summer reality series have trended down this year, though AGT is still on track to finish as No. 1 for the summer. “Given the TV landscape we’re thrilled” with the show’s performance, NBC’s president of alternative programming Paul Telegdy said. “We’d be delighted if Howard would want to come back.”
Related: Sharon Osbourne Hints She May Leave ‘America’s Got Talent’
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Greenblatt saying that Community needed to be “freshened up” makes it plainly obvious that he doesn’t care about or even knows about the show he’s putting on the air.
What he does know is ad revenue and Community did not have enough eyeballs watching it.
I can’t wait to see what the new season of Community will be like. I love the show, but it was straying from the stuff I loved about the first two seasons. I see this as a win/win however it turns out.
If Season 4 is awesome, then woo hoo!
If Season 4 bombs, Dan Harmon will no doubt jump on the chance to explain what everyone else did wrong, and maybe it’ll be a little easier for him to get another equally awesome show on the air that Community fans will enjoy.
That’s the most positive spin I’ve seen on the Harmon firing yet! You, sir, are a phenomenal optimist
They let their Thursday Night line up die, it’ll take years to fix that WHOLE network.
Why NBC even renewed community baffles me. Its numbers are terrible and it will flop in syndication just like it flops in first run.
But…but…you don’t understand. COMMUNITY does very well with those two million kids that use TV as background noise while they surf the net. Much more important than the 10 million old fogies who were actually enjoying HARRY’S LAW.
Sony are giving it to NBC for basically free, even a flop in syndication will make more money than the production costs of the final 13 episodes, and NBC have failed to launch any more successful comedies for 3 seasons and counting.
NBC are also desperately short of programming since the Jay Leno Show debacle.
Monkeys on every show!
@John A– maybe in syndication, but probably not on comedy central. IMO that deal helped with the renewal way more than syndication dreams, given the 13 ep season will not get them to 84 eps.
My thoughts: If Greenblatt is saying we’re getting the same show but he wanted to freshen it up, that’s an oxymoron and to me it’s pretty telling– he wanted Harmon gone but doesn’t care about the show enough to get new people to go in and make a bunch of unbearable networky changes because he figures it’s the last season. So he gets reliable people (they’ve had a quiet 15 year history) who love community (unless they were lying at comicon) and tells them: “Make the same show. Don’t screw it up for 13 episodes” without assuming it’s going to get any more than that. All in all, it could be a lot worse. After all, season 4 almost didn’t happen and now we get to watch them graduate, which will still be a cool scene no matter how the rest of the season turns out haha. Plus it doesn’t look like they’ll chang much.
How is it that a Zucker stooge in Telegdy still has a job at that network? Greenbladt and Salke better have a better season than this past one, or Comcast execs are going to start opening the door to let some of his people out into the cold with more changes occurring for this network. The Olympics will only get you so far and airs every two years but the network needs stability with their primetime programming and reality shows can do so much but some of the programs they have in the pipeline now for this new season forthcoming do not look very promising. Why Chevy Chase wasn’t fired from Community is still a mystery to me.