Former Warner Bros digital marketing executive Kelly Bennett joins Netflix as chief marketing officer at a time when the focus is intensifying on commissioning original programming, the company said. A nine-year Warner Bros veteran, Bennett led the international online campaigns for the latest Harry Potter and Sherlock Holmes movies as well as the just-released Dark Knight Rises. His most recent post at Warner Bros was vice president, interactive, worldwide marketing. In his new job, Bennett will report to Netflix CEO Reed Hastings.

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