Open Road is moving its comedy Hit And Run from Friday, August 24 to Wednesday, August 22. The distributor made the move after testing the film and wanting to squeeze out more summer business. The film was directed by Dax Shepard and David Palmer and stars Shepard, Kristen Bell, Bradley Cooper, Tom Arnold and Kristin Chenoweth. Shepard plays a man who risks all to bust out of witness protection to transport his fiance to L.A. for a once-in-a-lifetime opportunity. He has Feds and gangsters on his tail. “We’ve been getting fantastic reactions at screenings around the country all summer, from Bonnaroo to Comic-Con,” said Open Road marketing president Jason Cassidy. “We’re confident that an extra two days in the marketplace will result in positive word of mouth and a nice boost for the Hit And Run opening.”
By MIKE FLEMING JR | Monday July 30, 2012 @ 4:43pm PDTTags: Dax Shepard, Hit And Run, Open Road Films
Get Deadline news and alerts FREE to your inbox...
This article was printed from http://www.deadline.com/2012/07/open-road-moves-up-hit-run-release-date/
SUBSCRIBE TO DEADLINE NEWS
News/Opinion PollLoading ...
By The Numbers - FILMS/TV/CABLE
Box Office PollLoading ...
‘Friends’ Reunion — ‘Ellen’