We told you first last month that Showtime SVP Programming Pearlena Igbokwe may reunite with her former Showtime boss Bob Greenblatt at NBC. Igbokwe left the pay cable network after 20 years in June after her contract was up. She replaces Laura Lancaster, who is becoming a consultant. Here’s NBC’s release:
UNIVERSAL CITY, Calif. – July 9, 2012 – Veteran program executive Pearlena Igbokwe has been named Executive Vice President, Drama Development for NBC Entertainment, it was announced today by Jennifer Salke, President of NBC Entertainment, to whom Igbokwe will report. She is replacing Laura Lancaster who will segue into a consultancy role to help with the transition through drama development season.
In her new role Igbokwe will oversee the development of all NBC dramas.
“Pearlena has forged an impressive track record over her successful career that has earned her the admiration of the creative community,” said Salke. “She will bring a unique perspective to development that will help us reach our goal of once again making NBC the home of some of the best and most respected dramas on television.”
Igbokwe comes to NBC from Showtime, where she worked closely with Robert Greenblatt, Chairman of NBC Entertainment, for seven years.
“Pearlena is hands-down one of the best creative executives I’ve ever worked with and I’m thrilled she is coming to NBC,” said Greenblatt. “She will be instrumental in reinvigorating our drama slate and making the network a haven for the top creative people in our business.”
During her 20-year tenure at Showtime, Igbokwe was involved in developing the pilot and overseeing every season of “Dexter,” Showtime’s most popular hit ever. She also developed the pilot to the upcoming new Showtime series “Masters of Sex” starring Michael Sheen. She also supervised the Emmy Award-winning and critically-acclaimed original series “Nurse Jackie” and “The Big C,” as well as shepherded “Tracey Ullman’s State of the Union,” “Damon Wayans’ Underground,” Kirstie Alley’s “Fat Actress,” and the television adaptation of the hit feature film “Barbershop.” She was additionally instrumental in the five-season run of the hit Showtime series “Soul Food,” a two-time NAACP Image Award winner for Best Drama Series.
Igbokwe also has mined success from a number of original movies she developed for Showtime, including the Humanitas Award-nominated “Jasper, Texas,” starring Academy Award winners Jon Voight and Louis Gossett Jr.; the Emmy Award-nominated “Bojangles,” starring the late Gregory Hines; and the Peabody Award-winning “Strange Justice,” to name just a few.
She began her career at Showtime as Manager of Direct Response, Television Marketing, where she was responsible for all media planning and spending, agency creative development, video production and telemarketing for a $13 million general and Hispanic market acquisition campaign.
Igbokwe most recently was featured in industry trade magazine Multichannel News’ 2010 “Wonder Women” issue and previously in Hollywood Reporter’s “Top 35 under 35,” as well as in Ebony and Black Enterprise’s “Top 50 Showbiz Players.”



The current NBC drama programming is so uninspiring that Pearlena should have an opportunity to get some decent shows developed.,,maybe?
We are still speaking about NBC…the Nowhere Broadcasting Company.
Zing!! You my friend, are a jokester. NBC lends itself to volumes of better jabs than that. Nothing But Crap, No Body Cares (cut me some slack on the grammar, im riffing). Sense of humor aside, you are totally right. NBC never fails to jump on the bandwagon too late. Its seems like they are always running behind the hit-mobile saying “we want some!” but by the time they do catch up its because the JJ Abrams ice cream truck has flat tires. Showtime makes good stuff because they see opportunity in originality rather than just risk. NBC makes crappy stuff because they want a sure thing. They pay top dollar for “proven formulas” that are on life support as it is. Universal does the same thing. “look how big Transformers was! Lets get us some of that.” Next thing you know they are throwing money at Battleship.
She was the best thing about developing at Showtime.
def.
Good luck to her. I hope she makes me want to tune in. As it is I only watch AMC HBO, Starz (love my soft porn Sparticus and The Boss) and, to a lesser degree, Showtime, but if NBC can actually put something interesting together, I’m in… I just have my doubts.
Congratulations, Pearlena. Good luck. Please, no more hospital, police, and/or lawyer dramas.
“”She will be instrumental in reinvigorating our drama slate and making the network a haven for the top creative people in our business.’”
Is that Bob Greenblatts way of admitting that he knows his dramas are awful?
Boy do they need her. Great executive, and one of the nicest people in the business –
YESSSS!!!!! Maybe NBC is finally living up to their “More Colorful” tagline from 2009? The first step to making people of color less invisible on network television is to put them in top development positions like this. Pray, people.
Tuptim -With regard to colorful personnel, Their head of drama, their head of current, their head of business operations and general counsel, their head of casting and their head of UCP studio are all diverse. These are all EVP positions. Heads of departments. Every creative department with the exception of Comedy. Under Pearlena, she has two, senior diverse development executives. These are the most important, creative, decision making personnel who decide what shows get developed, how they get cast and how the hiring goes in staffing and how the deals are made and who gets paid what. Perhaps there is some progress….
I’ve noticed that the word “diverse” has become a euphemism for “non-white” or an updated and more PC stand-in for “minority” these days. i.e. “We ended up casting a diverse lead.” In the above post “diverse” is used this way as opposed to it’s proper meaning — to differ from one another. Something about it bothers me (who would be described as “diverse” in this increasingly popular misuse) beyond its grammatical incorrectness. Are we still seeing people as either white or non-white in 2012?
Pearlena is awesome, smart, and brilliant! She’s also female and diversity!!! GREAT HIRE, NBC!!!
Best move NBC has made in a generation. Her shows will not only be good but inspirational.
The fact of the matter is that NBC is still years away of beating out FOX and CBS for number 1, despite finishing in 3rd place ahead of aging ABC. It is all about complacency. If The Voice is not up to par in the fall and spring cycles, then NBC may just might fall back to 4TH place next season!
Congrats to Pearlena! She’s a fantastic executive, who is incredibly smart, has great taste and is one of the genuinely good people in this business. She is going to do great @ NBC.
Just imagine how much *more* exciting this hire would be if she had developed / supervised / shepherded / been involved with / overseen / been instrumental in the launch of shows that had, like, mass appeal (or, in the case of some titles on her resume, any appeal) — along the lines what keeps a broadcast network in business.
Yep, she’s a smart class-act and can develop anything. That said, what she needs is a master-broadcast programmer as her boss to guide her talent and Bob is a niche, insular, developer who has never championed a hit with mass-appeal. Even at FOX his “baby” was “Party of Five” (great show, but no one watched it!). Newest “baby” is “Smash. Nuff said.
SB
He championed The X Files and that was a huge hit.
So happy for her. Such great taste and a pleasure to develop with.
Congrats !
The Super Bowl is why NBC is finished in 3rd actually. Without it, they would have been 4th again.
it is good to see that Robert Greenblatt is stealing people from showtime to run the network, while he spends all his time on the set of his “pet project” Smash. Good luck Pearlena Igbokwe, you are going to need a lot of help getting NBC out of fifth place