So much for all the talk last week about interim CEO Ross Levinsohn landing the top job on a more secure basis. Mayer, 37, was the 20th employee at Google — and emerged as one of the company’s most prominent representatives. An engineer, she was credited with developing the look and feel of its most popular products including Google Maps. But her path to the top seemed blocked by the presence of Google’s co-founders Sergey Brin and Larry Page. The news of her appointment sent Yahoo shares up about 2% in after-market trading. Investors shouldn’t expect miracles: Yahoo has been struggling to find its place in the Internet advertising universe against Google and Facebook and other content providers. The company has been seen as a jack of all trades, with several compelling services — but no clear mission. The company’s stock has lost about 41% of its value over the last five years and has been stagnant lately. Last year the company ousted Carol Bartz from the top job. Her successor, Scott Thompson, was forced out in May after a dissident shareholder disclosed that he had exaggerated his college credentials. Third Point CEO Daniel Loeb, who led the attacks on Yahoo’s management, was added to the board along with two colleagues after he threatened to wage a proxy fight. Here’s today’s release:
SUNNYVALE, Calif., Jul 16, 2012 — Yahoo! today announced that it has appointed Marissa Mayer as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world’s largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.
Mayer said, “I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users. I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”
Most recently, Mayer was responsible for Local, Maps, and Location Services for Google, the company’s suite of local and geographical products including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. Mayer joined Google in 1999 as its 20th employee and led efforts for many of Google’s most recognizable products, including the development of its flagship search product and iconic homepage for over 10 years. Mayer managed some of Google’s most successful innovations, launching more than 100 features and products including image, book and product search, toolbar, iGoogle, Google News, and Gmail – creating much of the “look and feel” of the Google user experience.
Yahoo! Co-Founder David Filo said, “Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley’s most exciting strategists in technology development. I look forward to working with her to enhance Yahoo’s product offerings for our over 700 million unique monthly visitors.”
“The Board of Directors unanimously agreed that Marissa’s unparalleled track record in technology, design, and product execution makes her the right leader for Yahoo! at this time of enormous opportunity,” said Fred Amoroso, Chairman of the Board of Directors.
Mayer received her B.S. in Symbolic Systems and her M.S. in Computer Science from Stanford University, specializing in artificial intelligence for both degrees. She is credited as an inventor on several patents in artificial intelligence and interface design.
“Yahoo!’s products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users. There is a lot to do and I can’t wait to get started,” Mayer said.
Related: Yahoo Board Likely To OK Ross Levinsohn As CEO: Reports


Yahoo! — “The company has been seen as a jack of all trades, with several compelling services — but no clear mission.” One could say that describes Google as well. Oh wait, Jobs already said that to Page when he took over as CEO.
So, if Ms. Mayer understands why Google succeeded but Yahoo didn’t ….
So Yahoo hires someone with zero CEO experience…..yeah this will end well.
i don’t know. there’s a lot of CEO’s on wall st with tons of experience and it still didn’t end well. oh wait, it did for them – just not for the rest of america.
She’s a better choice than any of those other ‘yahoos’ they were bouncing around the board room. I have a feeling if they stick with her for 3-5 years, yahoo may even become relevant again. She’s an ex-engineer, turned big picture executive and not just some run of the mill corporate finance and M&A driven leader. She’s the kind of CEO a tech company needs someone who actually understands the inherent value of divisions, new companies, beyond balance sheets, but also in the actual synergy of the tech.
Wish her the best and all the luck in the world…this gal is going to need every bit of it to turn this stagnant company around.
Obviously the commenters here know nothing about mobile content or the powerful role Yahoo as a network channel for that content will play in the coming years. Spend some time on yahoo.com and you if might be able to understand where this company is going to be in a few years — it will be a potent powerful top 5 source for most peoples news, finance, entertainment and social interactivity worldwide. Those who keep looking to the past for a definition of where this company is or is going, will miss a big investment opportunity. The company still makes a billion dollars a year profit with its “stagnant” model, and the future will have little to do with search.
You’re killing me Cramer. Boo yah.
well. This looks like a bone headed move. 1) No experience in advertising and branding and real questions about non search revenue generation 2)No experience in content and editorial – so what exactly is “the product” 3)Talented exec who has made a lot of money and clearly talented but therefore questionable motivation to succeed – she ain’t gonna be in it for the money. She may be talented and understand computer science but that is not the issue at hand. At least TIm and Terry had the vision thing, and Terry got the media piece. Watch carefully how advertising and editorial folks respond and whether or not Ross hangs around. Board is using up a lot of goodwill in media land and looking to hunker down in the Valley. Not sure this isn’t Carol revisited – what are these bozos on the board thinking?
Much better choice. Dodged a bullet.
Give the girl a chance.
Good luck to her. I’d like to see Yahoo! stay around for another 10 years.
In today’s environment, I would bet on an engineering type (Mayer) over a studio type (Ross). The latter comes from the studio world where politics seems to win out and the staffs are so bloated that the pyramid is upside down.
It’s akin to how the United States produces a lot of lawyers and India and China produces engineers.
Do the opposite of what the big movie studios are doing and Yahoo will be just fine.