EXCLUSIVE: Universal‘s Ted will have a slow international rollout. But studios sources tell me that during just three days of previews in Australia its Seth MacFarlane-Mark Wahlberg comedy grossed an estimated $4.485 million at 199 locations (with only 2 day and 2 evening sessions at best). “This is off the charts and the biggest preview business Australia has ever seen,” the exec says. For context, Fox‘s Ice Age 4: Continental Divide is estimated to have grossed $4.85 in Australia for four days in official release at 280 locations. (Fox passed on Ted even though MacFarlane is BMOC at 20th TV and FBC.) Ted opens next weekend in Australia officially and Taiwan.
Related:
‘Spider-Man’ Opens Bigger Than ‘Avengers’ In Early Foreign Markets
‘Ice Age 4′ Box Office Already Breaking Records Overseas
Editor-in-Chief Nikki Finke - tip her here.


Am I the only one who keeps thinking of the bear from A.I.: Artificial Intelligence when I see the ads for this?
And then I stupidly think: What if Disney could have cast Wahlberg as John Carter and just called the movie “John”?
Well, people love garbage. Comedies are basically ‘let’s make it rauchier and more stupid, that way people will be find it funny no matter how terrible it is’.
It just goes to show, make movies people want to see and they will go to see them. Kudos to all concerned.
Was Chris Santos up for the role of Mark’s brother? I heard he screen tested.
Thanks for knowledge.
They did 3 days and many many sessions per multiplex. Jam Factory had a session every hour.
Can confirm my local had 5 Day and 3 Eve sessions.
Can’t believe people are paying good money to view this and hence, it’s becoming #1 at the box office on all fronts.
2 day and 2 evening sessions at best?? There were at least 10 sessions a day right through until a 10:20pm session. A lot of the tickets were only $10 for the preview weekend too, compared to $18 for a normal ticket, which makes the total even more amazing!
My local (which happens to be the biggest cinema in Western Australia) only had 1 screening per day for 3 days.
Astounding numbers! Loved the movie and was happy it at least had some heart to it as well.
“For context, Fox‘s Ice Age 4: Continental Divide is estimated to have grossed $4.85 in Australia for four days in official release at 280 locations.”……
……Wow! $4.85 over 4 days from 280 locations, that’s not much, were they paying people to watch it?