Nicole Priem and Matt Bunting have been promoted at the TEN Sponsor Shop, Turner Entertainment Networks’ award-winning, full-service, in-house creative agency, producing sponsorships and promotions for TBS and TNT advertisers. Priem has been named senior vice president, sponsorship solutions for the TEN Sponsor Shop, and Bunting has been named senior vice president, creative for the TEN Sponsor Shop. Both executives are based in Atlanta and report to Laura Dames, senior vice president of business operations for Turner Entertainment Networks, which includes TBS, TNT, truTV and Turner Classic Movies (TCM).
“Nicole is a strategic and innovative executive who has been able to put creativity and structure around a part of our business that is not only fast-paced but also constantly changing,” Dames said. “Matt is an extremely talented creative whose vision connects our brands to our clients’ objectives. In these roles, Matt and Nicole will continue to lead innovation as we drive forward with our multi-screen businesses.”
Priem, who was named vice president of sponsorship solutions in 2007, played a lead role in the creation of the TEN Sponsor Shop. As senior vice president, she will continue to be responsible for the strategy, planning and implementation of Ad Sales promotions and marketing campaigns, events and materials for the TNT and TBS networks on all platforms. This includes the development and production of custom client solutions, as well as the networks’ annual Upfront presentation. Priem was also instrumental in the development and launch of TVinContext, TEN’s breakthrough contextual advertising platform.
Priem previously served as director and then senior director of marketing operations for TEN. It was during that time that she developed her skills in affiliate marketing and began working heavily on TNT and TBS’s annual Upfront presentations. As manager of affiliate marketing before that, she was instrumental in developing new broad-based affiliate marketing initiatives that succeeding in increasing the value of TNT and TBS’s brands. Priem joined Turner in 1997, initially working as a senior publicist for TNT.
Priem is a member of Women in Cable Telecommunications (WICT) and previously served as program chair for the Atlanta chapter. She is also active in Turner’s internal business resource group Turner Women Today, serving as a mentor through the group’s Circle Mentoring program, and NextGen, for which she is executive sponsor. Priem holds a bachelor’s degree in communications from the University of Nevada, Las Vegas.
Bunting was named vice president of creative for the TEN Sponsor Shop in 2008 and oversees all creative aspects of TBS and TNT sponsor integrations, which includes more than 650 projects in development and production each year. Bunting also oversees the creative direction for TNT and TBS’s annual Upfront presentations and directed this year’s opening video for the event.
Prior to heading up the TEN Sponsor Shop’s creative team, Bunting was vice president of original digital content for TEN. In that role, he helped develop the networks’ first micro-series and set up systems for original content supplementing the networks’ original programming. Previously, he was vice president, creative director for TNT’s on-air group, overseeing such promotions as the launch of The Closer, the Spike Lee/NBA campaigns and TNT’s “Drama is…” campaign, which he also directed.
Bunting joined TNT in 1996 from Grey Advertising, Inc. in New York. He has a bachelor’s degree in English from Rollins College.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Get Deadline news and alerts FREE to your inbox...