New York, July 31, 2012 – Variance Films announced today that it has acquired theatrical rights to HEAD GAMES, the new documentary feature from acclaimed director Steve James (“Hoop Dreams,” The Interrupters”) that takes a nuanced, intelligent look at the concussion crisis in American sports. The film will begin its theatrical run on September 21st in select cities and expand throughout top markets in September and October, with select screenings to feature guest speakers and panel discussions.

Additionally, audiences elsewhere will have the opportunity to bring the film to their local theaters using Tugg, a new collective-action web platform that enables individuals to choose the films that play in their local theaters.

HEAD GAMES contrasts eye-opening evidence and cutting-edge science on head trauma from the nation’s leading medical experts with first-hand accounts from athletes, coaches, and parents who share their personal struggles in dealing with the devastating aftermath of these injuries, while treading the difficult balance between sports excellence and basic self-preservation. Fueled by a ‘leave everything on the field’ culture, the devastating and long-term effects of this silent epidemic are only recently becoming clear.

Inspired by events from the book Head Games written by former Ivy League football star and WWE wrestler Christopher Nowinski, and featuring interviews with Nowinski, Bob Costas (NBC Sports), Keith Primeau (NHL All-Star), Cindy Parlow Cone (Olympic Gold Medalist, Women’s Soccer), and many more, HEAD GAMES exposes viewers to one of the leading public health issues of our time, raising the question: “How much of you are you willing to lose for a game?”

“I am thrilled that Variance has picked up Head Games for theatrical release,” said director Steve James. “This is a film that I hope reaches a broad audience and, in particular, amateur athletes and their families – who really need to become better informed on this huge public health issue.”

“At Variance, we truly believe that documentary films can, and often do, change the world,” said Dylan Marchetti, founder of Variance Films. “Our hope is that this film helps pull back the curtain on an issue that needs to be higher up on the list for parents, coaches, and athletes alike. In the expert hands of Steve James, HEAD GAMES delivers a thoughtful look at an issue I was shocked to discover how little I truly knew about.”