Rentrak reported today that 2016: Obama’s America is benefitting from the runup to the Republican National Convention. The Rocky Mountain Pictures political documentary has generated $10.6 million since its release seven weeks ago. Now the pic is hot in four of the 12 major battleground states where GOP Presidential candidate Mitt Romney and President Obama are campaigning the heaviest: Florida, Ohio, Colorado, and Virginia. Texas continues to drive revenue as well as Georgia, Illinois, and Arizona. California and New York also are listed in the Top 10 states contributing the most gross dollars to the documentary’s box office but “individual markets including Los Angeles, San Francisco and New York City are part of the lowest performing areas by contrast to the norm,” Rentrak says. 2016 Obama’s America has grown +341% as it expands into more movie screens. Based on conservative author Dinesh D’Souza’s best-seller The Roots Of Obama’s Rage, it initially opened in only one theater in Houston on July 13th, then expanded to 1,091 theaters last weekend, and will increase to almost 1,800 theaters by Friday. It’s now become the #1 all-time biggest grossing conservative documentary besting Expelled: No Intelligence Allowed’s $7.7M. And the 6th all-time biggest political documentary behind liberal docs by Michael Moore and Al Gore. (Neither ranking is adjusted for inflation or higher ticket prices.) 2016 Obama’s America is co-directed by D’Souza and John Sullivan and produced by Academy Award winner Gerald R. Molen (co-producer of Schindler’s List). In fact, Molen credits “learning some lessons” from Michael Moore for the film: “When he released Fahrenheit 9/11 in 2004 ahead of the election, it sparked intense debate.” 2016 Obama’s America detractors decry it as a slick infomercial heavy with conspiracy theories. But D’Souza says he made the film to motivate moviegoers to question what an Obama second term would look like.
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