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“We are not satisfied with CNN’s ratings performance and we are focused on fixing it,” Time Warner CEO Jeff Bewkes told analysts this morning. The problem isn’t that the news network can’t attract viewers. It’s that they don’t hang around once they’ve caught up with the headlines. He hopes to change that by offering “non partisan coverage” that’s presented “in a very compelling and more engaging way than we’ve been doing of late. That’s what we’re going to be doing next.” The news network is looking to replace CNN Worldwide President Jim Walton who recently said he plans to leave at year end. Bewkes says that “there’s tremendous upside on the news side” noting that CNN is “a great brand” that has “the biggest reach in the news category and (is) very strong overseas and online.”
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As a long time fan of CNN, my own tune-out factor comes from:
1. The evening regurgitation cha cha of Anderson Cooper, Piers Morgan, and Erin Burnett… all of whom I like.
2. The ‘pop’ nature of some of the programming segments.
3. Give me more Cafferty, Wolf, and… I miss Dobbs.
Anderson is killing me with his ‘beating a dead horse’ brand of story telling. Did we need 10 days of the Colorado shooting? We’re in a huge election year. What happened to all the great CNN coverage from 2008 with the awesomeness of Carville, David Gergen etc. Stop trying so hard to focus on ‘human interest’ stories and get back to in depth news coverage. Look at what made CNN great and get back to your roots!
I totally agree. When Michael Jackson died, it seemed that their coverage of it went on forever. However accomplished they are, I find Anderson Cooper and Wolf Blitzer to be terminally boring. Couple that with endless hours of reporting on the same subject, and you have a formula for viewer exodus. On CNN, the emphasis is on the people in the news, versus the facts and events. It used to be the other way around.
‘Non partisan coverage presented in a compelling and more engaging way’?
They’re gonna have to fire a lot of people to achieve that.
My thoughts exactly, they are a joke by claiming they are not partisan and then having their on air personalities scoff and ridicule any republican story they deal with.
And Fox News (and on air talent) doesn’t mock/ridicule/show contempt for any story concerning Democrats? CNN has the least bias between FOX/MSNBC/CNN.
If you want real news, then just get it online from credible news outlets.
CNN really isn’t any different from the networks – all have an obvious liberal bias. FOX and MSNBC make no bones about the fact they do advocacy journalism, especially in prime time. Daytime coverage is better with more straight news coverage. But CNN trends left consistently throughout the day. I wonder if they have any conservative on air talent that doesn’t mock center right viewpoints? I’ve gotten so mad at Soledad O’Brien, Fareed Zakeria and that prime time line up I finally had to change the channel. O’Brien’s and Morgan’s interviews are classically smug or just plain rude and nasty. Can’t watch either of them without screaming and at the TV.
Tom Johnson, who headed CNN in the 1990s, pointed out to me that the network’s ratings spike when news events happen, and that the challenge was to keep people watching when there were no big news stories. The assumption at the time was that CNN was a credible news source, an image that has been eroded over the years not by tilting Left or Right but by bouts of sensationalism, superficiality, and pandering. What’s impossible to believe is why, given that CNN has 24 hours to fill, they keep recycling the same stories instead of going after B and C stories. Why not bring some of the coverage that appears on CNN International onto CNN-US? People used to watch CNN for news, not bloviating presenters.
Well said. Particularly… bouts of sensationalism, superficiality, and pandering.
I gave up and switched to the BBC and AP news apps, which cover so much more.
Watching CNN makes me sleepy — literally!
Maybe more political news would help but I don’t know.
CNN’s obsession with being seen as non-partisan is perhaps their biggest problem. Every time a CNN or Time Warner honcho comments on the state of the network, their sainted non-partisanship pops up.
I am not advocating that they become partisan hacks like MSNBC, or Orwellian propaganda machines like Fox News, but opinionated journalism, and the courage to call out someone who is wrong or lying would make for engaging television.
There’s a lot to criticize about The Newsroom on HBO, but one of my favorite lines from the show was their takedown of he said/she said journalism – If Republicans said the earth were flat, the headline would be “GOP and Dems disagree on the shape of the Earth.” This sort of timidity has been one of the biggest culprits for CNN’s decline. In my opinion, it’s among the first things they need to fix.
Same people day after day after day and a dearth of up-to-date news. Wolf Blitzer? Is there anyone duller, drier and less stimulating than Wolf Blitzer? He’s worse than Greta, which is saying a lot.
Erin is too young to have gravitas, which is why only her mother tunes in to her show. Why not have some athletics-related experts (athletes, coaches) do some pieces during the Olympics?
More stimulating news, more stimulating anchors.
CNN, get back to your roots.
The same old, old, old, things……people….same old, same old. I stopped looking two years ago. They are so boring, especially that person who asks, those stupid questions from people and Wolf Blitzer!!!dull, dull, dull……Sorry!!!!Honey!!!
CNN needs to rid themselves of those Damn flat screens that they shoot at for CG text and video. Do they present to the stage crew or the viewers at home. Cannot see the images/CG half the time because studio lights glare on them and/or they are too small to see from across the living room. Whatever happen to full-screen b-roll and/or billboards? So the Viewers (not the stage crew) can follow the stories that are being presented.
The following are nice people, but craptastic anchors:
Fredericka Whitfield, Erin Burnett, Randy Kaye, Poppy Harlow, Brianna Keiler, Preachy Coop. Get some edgy hard Newsanchors. Cut the fluff. Shouldnt have fired TJ and Tony. More MANLY men. Wolf is cool, these people are clueless. The length of coverage was not the issue on Aurora. Every other outfit was beating them out on updates.. They need to think Edward R Murrow, not the freakin Kardashians.
Non-partisan? NON-PARTISAN? This network’s entire strategy has been to try to be “Fox News-lite” while maintaining the veneer of “non-partisan” and has failed miserably at doing so. I hope CNN just keels over and dies. Maybe when it does, Fox News will too. And then a great, uproarious cheer will emanate from planet Earth, as these two giant, monstrous propaganda machines will be dead and the human race will know it.
Ah, yes. A grand vision, indeed.
Wolf Blitzer has got to go. I don’t follow the inside baseball of cable news enough to know what went wrong with Aaron Brown but he was the last presenter on that network that didn’t make me ill.
Dear Cnn.
Just a note to express my regret that your numbers is have fallen to the point that they have and it is my sincere hope that your network will find itself the primary provider of news, at least on cable. There was a time when my wife had to throw water on me to get me away from CNN news. I turned the dial to Fox news during the time when President Clinton was having his problems with the truth. I have not logged 1 min. of time with your network from that day till now. I think that if you were to move your coverage back to the center, climb out of the Democratic party pocket, and just report the news, tell the truth don’t lean left, don’t lean right, don’t lean forward. Keep in mind that the American public is basically center-right. No matter what the experts tell you. Just report the news don’t add to don’t take away from, keep the snarky comments to yourself and I think you can still remain a respected and viable news network. Thank you for allowing me to express my opinion. I remain respectfully yours G H G
Yes Jeff , CNN needs to be as you put it” ” more engaging” — that means less left leaning , Be the only source for honest , full-sided expression . You owe it the CNN worldwide franchise .
AND do away with news anchors all together … like: ” The March to TIME ” did it .
CNN has lurched to the right since 08. They are one sided on war. Israel is catered to. It is the military industrial channel. They do tabloid garbage too much. They have trashed up the news with rock and pop music going in and out of break. They don’t care about the environment, gmos, organic food and noncommercial lifestyles. Politics is a false equivalence game usually covering for a republican problem by mentioning something about democrats that isn’t even a correct example
What is absolutely amazing about CNN is the total lack of understanding of who American citizens are. There is a simple fix to your problem. Kick your executives and producers out of their offices, make them get into the heartland of America – get out of their soft leather shoes and automobiles, and simply get to know the wonderful people of America you simply have NO CLUE as to who they are. None! To bad the whole lot of you didn’t land with curiosity on Mars because you sure don’t have any as to who the American people are – so you can never serve their needs: only spew at them.
I’m sure CNN is just as committed to improving their ratings as Sprint was to improving their customer service. I’ve long since dismissed both as a complete waste of time.
I’ve been watching CNN for years. In my opinion, I’ve always thought that they LEAN democratic partison. I disagree with Walton that CNN is partison on news coverage. Why not go all the way democratic?
If CNN does not become nonpartisan it willlose me and many other people. I am shocked today that they have been more nonpartisan in the last day after Ryan talked. Keep it up or you will lose me. We are all sick of your partinsanship!!
Also, do a piece on the movie, Obama 2016.