There may soon be a little less news at the Cable News Network. The Time Warner-owned channel says its exploring “non-fiction original series for the weekend” — which indirectly confirms a New York Post story this morning that says CNN is talking to outside producers to propose reality and talk shows. The network already started down that road when it recently hired author and chef Anthony Bourdain to host a weekend program about food and travel. The Post says that CNN is looking for other personalities like Bourdain. It’s also said to be considering five reality shows for Saturday and Sunday nights as well as a late-night talk show similar to The View. “We routinely pursue new talent and programming concepts within the news category and often shoot pilots for any number of our networks,” CNN says. Its growing interest in “non-fiction” programming, as opposed to news, comes as the network struggles to boost its ratings, which are hitting 20-year lows in prime time. Time Warner CEO Jeff Bewkes recently told Wall Street analysts that execs “are not satisfied with CNN’s ratings performance and we are focused on fixing it.” He added that he’s looking for “non partisan coverage” that’s presented “in a very compelling and more engaging way than we’ve been doing of late.” It’s a shift away from vision of network founder Ted Turner, who told CNN’s Piers Morgan in May that he wanted CNN to “cover substantial news.” He added that it would serve the network well over the long run “even if the ratings weren’t the greatest.”
CNN Says It’s Considering Non-News Shows To Boost Ratings
By DAVID LIEBERMAN, Executive Editor | Monday August 13, 2012 @ 2:05pm EDTTags: CNN, CNN Ratings
This article was printed from http://www.deadline.com/2012/08/cnn-nonfiction-programming-changes/
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Cannes: Well Go USA Lands N.A. Rights To ‘On The Job’ http://t.co/k6xAjnxVtWAbout 8 hours ago

Hmm, this must be a different CNN than I have seen. The one I watch, now and then, ALREADY has a selection of non-news shows.
Funny, I thought all they did was editorial ‘non-news’ shows.
Don’t they yet understand people can’t tolerate their idiotic anchors? The live coverage of the recent Sikh temple shooting was a disgrace, with moron-level commentary and the spreading of rumors that all turned out to be false within 24 hours. It wasn’t news. It was the destruction of news. It would have made even Paddy Chayefsky gasp.
I don’t listen, read or watch the news anymore. I get most of my news through social media. So much for professionals.
When you are doing a poor job of reporting the news, the solution is to improve how you report the news, not to reduce the amount of news you report.
Fix a struggling news network’s ratings woes with non-news product? BAD IDEA. It’s a slippery slope. Just ask Bravo and Lifetime, which have become poster children for cable networks that completely sold themselves out for ratings.
CNN started down this road years ago by making it more about the personalities that read the news than the actual news… Anderson Cooper, Erin Burnett, Wolf Blitzer. It hadn’t been about the news for a while now. Why not go back to actually focusing on the news, including sports and substantial international coverage? No? Then good luck with you single mom alligator wrangler reality show.
There are something like 196 countries in the world today and CNN can’t find anything to call news? A monkey with a mouse could browse YouTube and fill CNN with iPhone videos 24/7. Of course, it wouldn’t be news (and if it’s Time-Warner Cable, it probably wouldn’t even connect), but it would be more informative than “Why Gophers Attack” or other non-fiction tripe.
This isn’t brand extension, it’s brand dilution.
Sad
If they would get off their ass and out of the studio and find news instead of being called to the scene via the fax, tweet etc. CNN could present better informative/exposing stories. When you let the subject of the story call you to come…its not news its promotion and/or propaganda for the subject.
Oh lets not forget that damn unwatchable studio camera work by shooting flat screen monitors, instead of using full screen CG and/or b-roll to present the story. So the viewers (i.e. nielsen ratings) can follow the stories.
Chicken Noodle News really needs to step up it’s reportage and stop relying on wars and sensationalized tragedies to bolster the ratings…
There’s a whole world of stories/issues out there but they choose to recycle the same fluff on the hour… MSN and Faux are equally reprehensible…
Think globally… BBC and Al-Jazeera leave all the opinion laden North American news organizations in the dust in exposing a broader spectrum of stories… The major networks dropped the ball on this long ago as well… ABC used to do it well before making Nightline a tabloid show but that was another time… Too much TMZizing and info-tainment…
The dumbing of America marches forward…
I don’t think these are bad ideas, and if you read the linked article, it says that the primetime lineup could feature a revamp, with only Anderson Cooper being 100% safe.
One could make the case that it LOOKS like they’re throwing in the legitimate news towel. That would be a shame.
CNN needs to dump all of its news personalities — including Anderson — and get back to doing just news. If I were in charge, the model I would pursue is something like the 1010 WINS format — give us 22 minutes, we’ll give you the world. Ironically, that’s what CNN Headline News used to do before it went to tabloid headlines and Nancy (Dis)Grace. I still remember their pathetic coverage of the gas explosion near San Francisco a few years ago. Here were these incredible pictures and they still had Anderson on the air. They’re not winning breaking news. They’re not winning with their personality-driven shows. Heck, they just aren’t winning period. CNN doesn’t know if it wants to be Fox News or MSNBC, and in the process, it’s everything and nothing, and people aren’t watching.
There problem is Anderson Cooper and Wolf Blitzer.
CNN needs to differentiate itself from Fox News and lean more Democrat and more pro-Obama. People are tired of the 24/7 criticism of the black president.