David McGuire has been promoted to Executive Vice President, Current Programming, Telepictures Productions. It was announced today by Hilary Estey McLoughlin, President, Telepictures Productions, to whom McGuire will continue to report.
McGuire will continue to oversee all aspects of Telepictures current programming activities for Telepictures’ slate of shows including “The Ellen DeGeneres Show,” “TMZ,” “Judge Mathis” and “The People’s Court” and in addition, “Let’s Ask America,” a new interactive game show premiering on Scripps stations in Fall 2012. In addition, McGuire will continue to manage the creative execution of advertising integrations into Telepictures’ portfolio of shows. He will also focus on creating brand extensions and working with the Telepictures development team to identify and platform talent and formats on their current franchises while seeking out rating, marketing and revenue generating opportunities for Telepictures’ brands.
McGuire oversees “The Ellen DeGeneres Show” and its franchises for the studio. He serves as the key Warner Bros. executive to liaise with Ellen’s management team and works with them to forge new business opportunities. McGuire has also formed strategic relationships with major advertisers, such as General Motors, JC Penney and Target, ultimately, making the show a coveted destination for advertisers to be seen by their targeted consumers in the daytime television landscape.
McGuire also played a crucial role in the nesting of “bethenny” on “Ellen” and oversaw the successful six-week summer 2012 test on a daily basis, which aired on select FOX-owned and operated stations, including New York and Los Angeles. With the TMZ franchise, McGuire was integral in the expansion of the content airing on radio.
A 22-year veteran of Telepictures, McGuire has held the post of Senior Vice President, Programming & Development, since May 2007. Prior to that, McGuire held the position of Vice President of Programming & Development, since May 2003 after transitioning from his role in production at “Jenny Jones.”
For all of Deadline's headlines, follow us @Deadline on Twitter.