New York – August 21, 2012 – The National Academy of Television Arts & Sciences (NATAS) today announced that David Michaels, Actor, Producer and Founder of TV Cares has been appointed Senior Executive Director of the Daytime Entertainment Emmy® Awards.

“David’s experiences in all genres of daytime television make him the perfect candidate to head up our Daytime Emmy® Awards operations,” said Malachy Wienges, Chairman NATAS. “His long time association with The Academy of Television Arts and Sciences (ATAS) will be a valuable asset as the two Academies work closer together sharing the same goal of awarding excellence in television.

“The Daytime Emmy® Awards remains the favorite annual event for so very many fans throughout the country,” said Mr. Michaels. “In a world where the face of television and especially Daytime is constantly transitioning and changing, we strive to keep the Daytime Emmy® Awards a vital and exciting event. I am very excited and honored to be working with NATAS as Senior Executive Director and about the upcoming awards year.”

David began working as an actor and a model at age 17, appearing in New York, around the USA, Canada and in Europe in productions including Godspell, Jesus Christ Superstar, Purlie and Deathtrap. He worked steadily as an actor until he competed on a game show when an immediate fascination with the “behind the scenes” world of Daytime Television led to his first production job with Bob Stewart Productions. He rose quickly from production assistant to producer, doing over 25 pilots and air shows eventually producing shows such as The $25,000 and $100,000 Pyramids, starring Dick Clark, and garnering multiple nominations and two Emmy Awards. He also produced
Pictionary for Dan Enright. Transitioning into the talk show world, David produced 2 such shows as Vicki! (2 nominations), Leeza (2 nominations) and Caryl and Marilyn. He also produced and wrote the primetime special, Lie Detector.

At the Academy of Television Arts and Sciences, David served as Co-Chairman of the Daytime Emmy Awards serving on the Board of Governors for 14 years as well as on numerous other committees. He founded TV Cares, ATAS’ AIDS awareness committee, chairing the committee with honorary co-chair, Angela Lansbury for 15 years. He also
conceived and produced the annual Ribbon of Hope Celebration honoring programs and individuals for responsible programming in the area of AIDS awareness and education. Along with Tom Viola of Broadway Cares/Equity Fight AIDS, he helped to make the Red Ribbon an international symbol of AIDS Awareness. For two years, he produced
and wrote The Ribbon of Hope live event as a Television Special for here! Networks, receiving another Daytime Emmy nomination. In addition, David spent ten years as the Director of Special Events for the Western Region of The Actors’ Fund of America.

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