With the London Summer Olympics in full swing, this was another stellar week for Team USA, the U.S. Olympic Team’s YouTube channel. It gained 3.1M views for a total of nearly 4M in the week that ended August 8 — leaping 20 slots to No. 6 on Deadline.com’s weekly rankings of Google-funded YouTube channels. Olympics fans also turned to videos on WSJ Digital Network, which gained 1.7M views for a total of 2.5M and jumped 18 spots to No. 10. Another stand out this week: Hispanic pop culture channel Nuevon scored with a comedy video, Colibritany – Mi Sexy Chambelán, as well as an appearance by Modern Family‘s Sofia Vergara on her son Manolo’s web series “Mi Vida con Toty.” The total views this week retreated 4% to 77.8M, with the top 10 channels accounting for 52%. Team USA and WSJ Digital Network joined the group as two channels dropped three slots: Shut Up Cartoons to No. 11 and Noisey to No. 13.
In addition to Team USA and WSJ Digital Network, channels seeing the biggest gains in views this week included: Vice (+1.3M to 3.4M), NOC (+1.1M to nearly 2M), Nuevon (+576,278 to 870,198), Motor Trend (+570,155 to 5.6M), and Clevver News (+566,326 to 2.1M). The high achievers by rank include: DS2DIO (+24 to No. 34), Nuevon (+20 to No. 24), Team USA, 123 Uno Dos Tres (+19 to No. 45), and WSJ Digital Network. Channels seeing the biggest drop in views: Sourcefed (-4.2M to 4.5M), The Warner Sound (-2.7M to 6.6M), WWE Fan Nation (-1.6M to 4.4M), Deadline.com parent Penske Media’s ENTV (-718, 069 to 4.1M), and My Damn Channel (-679,576 to 201,173). Those falling most by rank: My Damn Channel (-29 to No. 53), Wigs (-23 to No. 64), Pop Spot (-19 to No. 81), Clevver Style (-14 to No. 63 and Bleacher Report (-12 to No. 48).
VidStatsX supplies our data with one exception: YouTube provides views for the shows it funds on Mondo Media. Channels highlighted in beige are the ones that were launched before Google introduced its original channels program in November. Here’s our latest ranking:



These stats are always fascinating. Others should take YouTube as seriously as Deadline does. They WILL, soon enough, but you guys are definitely leading in this category — keep it up.
These “Top 100 plus” Google sponsored channels shouldn’t be getting this glorified exclusive coverage in the youtube game. Outside of the top 25, these numbers aren’t super meaningful in terms of audience and reach. There are a staggering amount of youtube channels that dwarf these numbers. Ray William Johnson’s =3 channel is just short of 2 Billion total views currently. Now that’s a real audience and some crazy metrics. The youtube game is real, but it would be nice if deadline took it seriously enough to report something more informative than the recycled stats of Google’s sponsored channels exclusively. That’s like reporting on just one Television network’s numbers weekly and leaving off everyone else. I’d love if deadline tried to find a stat provider that will help balance your coverage so deadline’s audience can follow the real leaders and numbers in the youtube game beyond just reporting on Google’s channel investment.