The numbers work out to roughly $700 million a year, more than twice the current deal,
ESPN has inked an eight-year deal with MLB worth $5.6 billion, according to the Sports Business Journal. The astronomical numbers work out to roughly $700 million per year. If that number seems large – the current deal works out to roughly $306 million per year – it is by design: ESPN absolutely needed to overpay for MLB rights to keep all (or even some) their games from going to NBC. Full details of the MLB rights deal haven’t been revealed, and NBC, Turner, and Fox are still bidding for Fox/TBS packages. Baseball clearly is following the NFL model – give a little bit to everyone so viewers everywhere can devour your product. (The NFL can be found on CBS, Fox, NBC and ESPN.)
NBC is expected to get some baseball games, but the fact that ESPN keeps its Sunday, Monday and Wednesday night games is a big win for the network. NBC is attempting to build a rival to ESPN, but is sorely lacking in one department: Content. NBC has Notre Dame football, the NFL, and is coming off an impressive (financially) Olympic games. But that isn’t nearly enough to build a network around. They need games. Two other pertinent details in the ESPN deal: ESPN also will carry one Wild Card playoff game … ESPN also picked up rights to carry games featuring more popular teams, like the Yankees and Red Sox, more frequently.” Full details weren’t revealed, but the deal grants ESPN domestic and international television rights, as well as digital and radio rights, according to news reports. NBC, Turner, and Fox are still bidding for Fox/TBS packages. Under the new deal ESPN also will carry one Wild Card playoff game and ESPN also picked up rights to carry games featuring more popular teams, like the Yankees and Red Sox, more frequently, according to SBJ.


Hello higher cable bills! You suckers with cable that don’t care who is on first or second will be paying for this deal! It is crazy why someone is forced to get ESPN when they have no interest in sports!
Are there any other teams besides Boston and the Yankees?
And with this deal, maybe it’s finally going to be the end of broadcasting playoff games on TBS, as they have been absolutely horrible with their coverage and any network stupid enough to employ Dick Stockton to call their games should have their rights banned. Would like to see NBC get those rights back once again.
And, of course, the NFL sold itself a Thursday night package to air on the NFL Network.
As far as NBC needing content for the NBC Sports Network, I’m not sure why they don’t fold Universal Sports and its content into their new main sports channel.
As separate entities, neither have content worth staying tuned in for. And it may only get worse with the NHL seemingly hell-bent on another owner’s lockout of the players.
Go Cards! The last great baseball franchise…