Specialty B.O. Preview: ‘Before Midnight’, … 
2012-2013 Season Network Rankings: CBS Sweeps In Final … 
Full 2012-2013 TV Season Series Rankings 
TOLDJA! Paramount Pocketing $190M From Disney For Marvel … 
‘Good Morning America’ Hits 19-Year Viewership … 
MGM Buys ‘Modern Family’ Producer Ben … 
‘Fashion Police’ Writers Chant On Picket Lines: … 
Universal Makes Seven-Figure Deal For ‘The School For … 
Steven Soderbergh Will Interrupt Retirement To Direct And … 
Cannes: EOne Announces Itself As Player In U.S. … 
Will LIN TV Stations Go Dark On Time Warner Cable? 
Very Crowded Memorial Weekend Kick-Off: ‘Hangover … 
Shareholders Quiz Time Warner Chief On Political Ties And … 
RATINGS RAT RACE: ‘Modern Family’, ‘Law … 
Hammond On Cannes: Paramount’s ‘Nebraska’ … 
Cannes: J.C. Chandor Sets Next Project ‘A Most … 
Hannibal Classics Sets Cast For Nic Cage Pic … 
Hammond On Cannes: Robert Redford’s Brave New Role … 
Hot Trailer: Jennifer Aniston And Jason Sudeikis’ … 
Brad Pitt’s Plan B Banner Promotes Jeremy Kleiner To … 
Hot Trailer: Joseph Gordon-Levitt’s ‘Don … 
UPDATE, 1:02 PM: Shares dropped as low as $19.82 before closing at $20.04, -4%. Adding to the company’s embarrassment: It acknowledged in an SEC filing that 8.7% of its accounts — 83M out of 955M — are fake. About 4.8% are duplicates, 1.5% violate some terms of the user agreement, and 2.4% are misclassified by users.
PREVIOUS, 8:40 AM: How low will Facebook go? It’s still a question today as the social network company’s shares decline for the third consecutive day — in a week when they have lost about 31% of their value. The steep decline began after last Thursday when the company reported disappointing Q2 results. Facebook stock, which went public in May at $38, is down about 2.4% this morning to around $20.38. And shares have already traded for as little as $20.16, down from yesterday’s intra-day bottom price of $20.84. It’s hard to figure out today’s slide. Tech companies including Google, Apple, and AOL are up slightly following far better than expected earnings from Yelp. The company, known for its user-generated restaurant and service reviews, is up 23% today after it reported a 67% jump in Q2 sales.
Loading ...
I think that FB executives should go to Zuckerberg en masse and tell him that it’s time to ditch Timeline.
Like.
Ha ha ha, the emperor has no clothes.
Hollywood sees them.
always felt like the click on ads business was an easily gameable system going against the customer.
There was no reason to go public! Bad move!
Seriously. Going public is going to stunt that company.
I saw a Hollywood ad for “Total Recall” when I opened up my Facebook page this morning, which means, I guess, conceivably, 600 million people saw the same full screen ad.
Looked cool, and you could easily click through, but in terms of advertising? I think that’s a grand slam. 600 million people going “oh, ‘Total Recall opens Friday!’ ”
That solves some of the “lack of ad ideas problems.” And it’s a Hollywood ad for a big-tent-pole Hollywood movie. How ironic.
If you can’t beat ‘em, join ‘em, I guess. I think this is fixable and a long-term massive “buy.”
Make that 599,999,999 people. I didn’t see any full screen ad. I did see Ebert’s feed with a review which stated he enjoyed the original one better. So there’s that.
And make that 599,999,998.
Maybe it was there, maybe it wasn’t — but I sure as hell either didn’t see it or didn’t remember seeing it…. and for all intents and purposes, that means the ad has failed.
The problem with these ads is that by and large, consumers only see/click-on ads when they are looking for them (unless they’re obstructive full-screen ads). That’s why Google works and Facebook doesn’t.
To be honest, I don’t recall seeing a single ad in my 7 years using Facebook. Not a single one. That’s a huge victory for (the fictional) Zuckerberg’s mission to keep FB “cool,” but a huge blow to their business model and shareholders.
8.7% sounds like a conservative estimate to me.
“not me”
You can always check. I’m not making this up. It’s a new thing. Yesterday it was a full screen ad for a brand of glasses, just the black glasses, white background, and, the brand, where to get it info.
The Total Recall ad was the same one in the papers. The guy in the chair. I’m just saying, as Facebook transitions to the big handheld move, this seems an answer, if not the answer. Can you imagine how many people see that ad when it appears, full screen on a handheld let alone a laptop or desktop?
It’s the simplicity of the response to the monetization problem and the train-wreck IPO, that says to me Facebook is going to find a way to target advertising to specific customers, based on likes and dislikes and all the other info they store.
There were times I refreshed and it was not there. but I just logged in again, and there it was, full screen. Can you place a price on reaching 600,000 Facebook users a day, if Facebook adopts a series of daily full screen targeted ads, that come and go for users on any given day. Not annoying, just there, and easy to click past, but definitely makes an impression. Simple, clean, and eventually, enormously expensive.
I’m just saying, I was actually sort of blown away. If they keep it to cool simple ads, if they say to advertizers, “the ad has to simple very cool and clean, or we won’t run it, and it won’t have the impact you want for the premium you pay for us to run it so conceivably 100′s of millions of people will see your ad when they go to Facebook, several times each day for the day they place the ad.
It’s an extremely simple, yet very very smart response by Facebook.
Because you tell me, despite the IPO drama, that is any ad buyers dream: 100′s of millions of people seeing your ads, in targeted areas, countries, demographics, etc, all based on the synthesis of the world dominant information data we have on our servers, Facebook, that is.
Smart. Very, very smart. did you think these people, forget Zuckerberg, it could have been him, but he pays Sheryl Sandburg and others millions of dollars a year, and several of them are already billionaires and they had one, single task, pre and post IPO: monetize the site.
This is the first really smart response I’ve seen from FB, it’s brand new, and it is inarguably a HUGE audience. How can that not help them, once the advertisers start to respond to the MASSIVE audience they reach in targeted ads based on the best “targeted ad data base” in the world?
I mean, I know it’s “pile on Zuckerberg and Facebook, billionaire, die, die die” time, but, this seems very, very smart to me. Facebook’s stock will begin to move, then roar cause money talks, and I can’t se advertisers responding to this incredibly new, simple, clean and HUGELY influential approach.
Anybody agree with me beside Cody Willard, the WSJ and individual investor guru, who hasn’t lost faith despite the set backs?
Yet another case of Moonbeam and his liberal buddies grossly overestimating revenue. When will they ever learn? Answer – never.
Facebook is up today, largest jump since its IPO. The prognosticators on this page have a right to their opinion, but if you are not seeing the results of these simple, smart, cool full page ads when you log in, and not “an uptick in LinkedIn” being the reason, you are kidding yourself. And please stop saying you either haven’t seen them or they aren’t doing these ads. They are. Daily, all over the world. Money talks, and the street will be on board as Facebook climbs. The short term, herd mentality in the face of such value, potential value, is what is wrong with the Street. “We hate winners, but we will kiss their ass if we are near them or talking to them or working with them or need their services for any reason” – just like Hollywood.
Facebook is a winner. Sorry to disappoint. You’ll see.
“Facebook is up today, largest jump since its IPO.”
This is laughable, disingenuous at best. FB opened at $38, it hit rock bottom at 19.90, and today it is up a whopping 1.05 hovering at about $21.10. The “large jump” is certainly attributed more to day traders looking to lower their base price in FB holdings, and less to any actual improvement in long-term outlook.
You can deny it all you want, but the truth is that you spent your 3 months’ worth of rent on a business that’s lacking a sound and sustainable business strategy.