ABC’s Good Morning America narrowed the London Olympics gap with NBC’s Today by 36% in total viewers and by 26% in adults 25-54 for the week of
August 6 compared to the second week of the Beijing Olympics, according to Nielsen Media Research. For week two of the 2012 London Summer Olympics, GMA drew 4.364 million Total Viewers and a 1.3 rating/11 share/1.610 million adults 25-54 during the week of August 6, according to Nielsen. NBC’s Today still won the week with 5.9 million Total Viewers and 2.45 million 25-54, but GMA was up week-to-week in total viewers while both Today (-1%) and CBS This Morning (-2%) were down. GMA also improved on its year-ago performance in total viewers. Season to date, GMA has cut its gaps with Today in both Total Viewers (-53%) and Adults 25-54 (-48%) compared with a year ago. GMA broke through the ratings barrier in late July, topping Today for the first time in almost 17 years among Adults 25-54. GMA (4.36 million) had nearly twice the Total Viewers of CBS This Morning (2.2 million) and a similar margin in GMA viewers 25-54 (1.61 million vs. 809K for CBS.

Ha I prefer GMA over Today.
Me too, GMA has a more family vibe, while Today’s hosts act so damn fake, esp. Matt Lauer.
Prefer GMA over Today as well. I cannot stand Matt Lauer and feel that Today show just does way too many fluff pieces.
i used to love the today show, but quit looking at it couple of years ago, because the show is absolutely boring, and it had nothing to do with ann curry. the whole show needs an overhaul. i love gma, the hosts are great and vibrant
I completely agree! The segments and productions need overhauling. I really don’t think Savannah is a good fit. The only part I liked was Deals n Steals, and Today’s Professionals.