The Nordic region is a hotbed of action today. Netflix this morning announced it would expand into Norway, Denmark, Sweden and Finland by the end of the year and now here comes HBO. The pay-TV group says it is partnering with Peter Ekelund/Parsifal International on a joint multi-platform video distribution venture, HBO Nordic, which will also serve Sweden, Norway, Finland and Denmark. The partners say further details will be unveiled at the end of the month in Sweden. HBO’s flagship service and Cinemax have about 93M subscribers worldwide with services available in over 60 countries.
By NANCY TARTAGLIONE, International Editor | Wednesday, 15 August 2012 17:02 UKTags: Cinemax, HBO, Netflix
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