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Here’s an international trailer for director Walter Salles’ take on Jack Kerouac’s On The Road. With a screenplay by Jose Rivera, the movie staring Kristen Stewart, Sam Riley and Garrett Hedlund had its world premiere at Cannes this year. IFC and Sundance Selects are distributing in the U.S. but haven’t settled on a date:
Related: Kerouac Book Finally Makes It To The Screen After 55 Years
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They could doubled their money if they said “Based on the novel by Jack K.” Instead, they give Walter Salles a credit as if the world knows or cares who he is. Creatively or financially, it makes no sense to give him credit there. None.
it said “based on the novel by jack kerouac” in the beginning of the trailer, are you blind?
O…kay. After a really smart, cool trailer I’m really not thinking marketing. BTW-this is the film business, not an English class. That said, Jack Kerouac seems to be well represented in this film;)