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This could be a big boost for the entertainment industry’s streaming initiative, which has been struggling to ignite consumer interest. Lionsgate CEO Jon Feltheimer told analysts in a conference call this morning that the discs, which go on sale August 18, will also offer opportunities for buyers to access UltraViolet streamed versions via Walmart and Time Warner’s Flixster. The studio has high expectations for Hunger Games, the biggest home video release Lionsgate’s ever had: It says that two-thirds of the film’s profits are yet to be collected — and most of the cash will come from consumer sales. Execs say that they’re encouraged by retailer pre-orders, including from Apple’s iTunes. The studio is helping retailers to attract fans to stores on Friday night before the official sale date, for example by offering special signage and packaging. There’s also a co-promotion arrangement with Amazon for Kindle Fire owners. “Our revenues right now from licensing and merchandising of Hunger Games are ahead of our plan,” Feltheimer says.
‘Hunger Games’ DVDs Will Offer Streamed Access Via UltraViolet
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Why would you need it streamed if you already have a DVD copy and a digital copy?
It’s actually a good idea provided it’s a fair and attractive price. You have the DVD; you don’t have enough time to see the ending at home (as just a for instance;) you stream it at your convenience on the go. Two different prices for a book (like American and Canadian edition prices on the flap) – the fairly priced more expensive one (a buck or two maybe) includes a download; the people who buy books exclusively maybe could get a price book when they just buy the book without the download.
Because the only kind of “digital copy” WB now offers is the streamed UltraViolet kind. And that s#$ks. I had legitimate downloaded digital copies of all the Harry Potter movies – except the last one. They only offered the streaming UV version of the final film. I’ve since stopped buying WB films since they only want to “license” and “stream” their movies instead of giving you a legitimate downloadable digital copy.
I agree that Ultraviolet sucks. When it first came out, it took months of emails to both Ultraviolet and Flixster support cause they couldn’t grasp that the two databases were not linking (thus couldn’t watch anything). I prefer Itunes and my AppleTV for media storage. I was hoping that WB would wake up and allow for the download of Ultraviolet movies where a person could then import them into their ITunes collection… but no go on that one either. This movie was a GREAT movie, but I make a point of not buying movies anymore if they only offer Ultraviolet for the digital copies. Unless they give me the choice of Itunes or Ultraviolet, I will not be buying this movie no matter how good it is. Yep… I hate Ultraviolet that much.
What you fail to mention is that Ultraviolet is not only a streaming service but also allows you to download a copy to your computer. Ultraviolet has more support on more hardware over itunes and the Apple walled garden approach.
I agree 100%. No more buying movies with Ultraviolet. Never.
On-the-go meaning stuck somewhere without your own device/copy. In a library. In the office. To a phone, etc. In reference to “why would you need it streamed if you already have a DVD copy and a digital copy?” But the consumer shouldn’t be gouged for such a frill.
Price BREAK rather.
Ugh. Can Ultraviolet please die already and we go back to normal digital copies that come free with DVD and Blu-rays IE iTunes!
I’ve actually grown to like to the ultraviolet service moreso than the iTunes digital copies. I love being able to switch out what movies are on my tablet at a moments notice without having to use a computer.
Tell me how well that works out for you next time you are stuck on a plane with no internet access. Thank you, but I’ll plan for my trips and load my movies from my Itunes library (which, btw, you can rip your dvd’s too – can’t do that with Ultraviolet) to my mobile devices before leaving on my trip.
You dont need internet access if you already have the file downloaded to your device. You see ultraviolet gives you the choice to download or stream. Itunes is very similar except its in apples walled off garden. You can only watch itunes on apple devices or a pc. Not so with UV.
I don’t know why people are so gung ho on streaming. Yes, it works fine when you are at home and if you have a decent broadband service, but this premise that fast and free Wi-Fi is everywhere is wrong, and lord help you if you want to stream using your cellular connection (2 movies would exceed the average plan’s entire monthly data allottment, assuming your mobile data speeds are even worth watching a movie on).
Until free wi-fi does become omnipresent I’ll be sticking to digital copy files stored on my device.
Again Ultraviolet is also a digital download not just streaming. You can download to the device of your choice weather it be an apple produce or some other product by another vendor.
With Ultraviolet you can download a copy of the movie onto your device so that you can still watch it when you’re not in a wifi spot
This is true and it works well EXCEPT if you want to use the iCloud/iTunes version. That version, using Mission Impossible Ghost Protocol as an example, is not 1080p. Viewers should be able to watch the highest quality digital version across platforms.
I want a choice. UltraViolent doesn’t cut it for me. My travel puts me in places that have either no access or throttled access and “streaming” isn’t a real option. If I use my data plan, it costs me even more. Now I would be paying twice or more every time I play the movie in this manner. Sure, UV fits some people’s viewing habits. But if you want a choice, you can’t have it. Yes, you can rip dvd’s you own, but now I am finding that blurays do not contain dvd’s when the UV option is included.
WB… take note. I will not purchase any movies without that choice. I will not purchase at inflated prices. As much as my family and I enjoy movies, I will start to avoid your movies until a fairly priced choice is provided. I will not be locked into your “choices” just so you can control the media and the medium. There a lot of other things to do than watch your movies and you will eventually drive people away and begin to lose $ like the music industry. Too much control results in people doing things illegally. I want to do want is legal, BUT at a fair price and with a choice.
I bought the Deathly Hallows Part II blu ray w/ultraviolet thinking I would be able to add it to my iTunes library just like the digital version of Part I. I hate that I had to download flixster, have more passwords etc and I can’t watch on my iphone without streaming. I refuse to get sucked into the streaming maelstrom. I would rather just put it on my phone and watch it whenever. I swore I’d never buy another ultraviolet version of a movie again because of the hoops they make you jump through. Now, if apple would just offer an iphone where you could use a memory card…that would be something. In the meantime, I’ll buy from iTunes.
For people wondering, The Hunger Games blu-ray comes with a digital copy code that works for iTunes and Ultraviolet. What’s even better is that it lets you download an HD and SD digital copy in iTunes – this is the first time I’ve had that with a combo pack, so I am very pleased!
You can also do the same in Ultraviolet. Downloads are also an option and on more than apple devices.