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Lionsgate announced today that the home entertainment release of the first installment of its blockbuster franchise The Hunger Games was also the largest digital and on demand launch in the Company’s history, generating the biggest first day sales of any title on Zune Video on Xbox, achieving more first day transactions on Comcast than any title in the past four years and generating record Lionsgate revenue on iTunes. It sold an estimated 3.8 million DVD and Blu-ray units in its first weekend of release, continuing the momentum it demonstrated in generating more than $407 million at the North American box office, the 13th highest grossing North American release of all time. Lionsgate EVP and General Manager of Home Entertainment Ron Schwartz said more than 1/3 of its first weekend units sold in the higher margin Blu-ray format, a remarkably high percentage. The first installment of The Hunger Games franchise has already grossed nearly $700 million at the box office worldwide.
Related: Huge Crowds To Buy ‘Hunger Games’ DVD
Editor-in-Chief Nikki Finke - tip her here.
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And they say DVD’s are dead. This is encouraging news for all of us who have been building our libraries for the past 12 years. Hopefully, it wasn’t all for naught.
The way people watch movies has changed. Me and my husband are more likely to buy the dvd, but our kids want the digital copies for their Ipads and electronic devices.
Our family is similar. We still want the hard copy on DVD/BLU-RAY but I also make sure to buy the copy with the digital download code as well. Sometimes we wind up buying the itunes version, too, if it’s a great movie we really love.
We are a little over the top with making sure we have it in every form.
I’m surprised that this story appeared here… given the slant toward all-digital-everything.
That’s 4m hard copies sold in the US alone at between $15 – $20 in one week.
In another words, that’s worth 10 zillion youtube clip views.
It really is a great film. Just good storytelling.
Sorry but it is not. The books weren’t amazing or anything but they were still better than the movie. The relationship between Peeta and Katniss was very superficial and weak in the movie…not a good way to set up the following movies.
Over 50 million in DVD sales… I just hope that the sequel is a better directed movie. The Hunger Games wasn’t a bad movie, but it looked like watching a Syfy original movie at times.
I wonder if Jennifer Lawrence will be getting royalties for this.
DVDs are still here to stay but the studios need to wake up and start offering TV shows that have been stalled for ages onto the market and allow the consumers to decide whether they want to buy it or not. The studios assume way too much and they’re wrong literally 90% of the time. Hey FOX, are you listening here??!!
3.8 million DVDs and Blu-rays. All sold to women, girls, and men buying copies for the women and girls in their lives.
Impressive!