UPDATE: So what else is new? J-Lo over the years has disposed of more Hollywood agencies than boyfriends including CAA, ICM, Endeavor, and
William Morris – sometimes more than once. So now she’s returned to CAA after a long absence. UTA helped start J-Lo in acting by putting her in Selena and Steven Soderbergh’s Out Of Sight. After leaving, she came back to UTA in 2008 to focus on restarting what was then her dormant acting career after she had twins. She is partnered on her production company Nuyorican with Simon Fields, while manager Benny Medina masterminded J-Lo’s comeback. The question now is, without the American Idol spotlight, will her career go dark again?
UTA didn’t handle her 8-month world tour which prevented her from signing on to more movie/TV projects. But it did rep Lopez for The Back-Up Plan and What To Expect When You’re Expecting which both underperformed at the box office, and in Taylor Hackford’s Parker coming out in 2013. UTA also helped put a lot of TV shows in development for Nuyorican. Oxygen just bought the pitch for a reality show centered around the dancers on her tour and her choreographer/boyfriend Casper Smart. There’s also one show on the air at Tru and another on Spike right now: Big Easy Justice and South Beach Tow. On the scripted side, UTA has put 10 projects in development including three current shows – one each at Fox, ABC Family, and MTV.
J-Lo left Idol because she wants to perform onstage and star in more movies. But, seriously, how in demand is yet another 42-year-old singer-actress given the reality of showbiz? It’s not like Lopez is hurting for money: Forbes magazine this year placed her #1 on its celebrity money-makers, pinpointing her earnings at $52 million through hit singles, increased album sales, that tour, TV and movies, endorsements, a clothing and lifestyle collection for Kohl’s, and an 18th scent to her fragrance line Glow.
Related: Fox Focus On New ‘Idol’ Judges After JLO Blows Off Best Gig Of Her Life
Editor-in-Chief Nikki Finke - tip her here.


American Idol gave her a hit of Kool-Aid and she thought she was back….it was only
a temp job.
Too bad Keenen Wayans completely screwed up and destroyed the reboot of IN LIVING COLOR cause she could have had her ol’ place back on his lap as a Fly Girl!
Her acting career is dead. She became too much of a brand to be taken seriously as an actress. The trade off is that she’s filthy rich.
The only hope she has is to pair up with a great director and “play the ugly”. Strip it all down.
LOL! Play the ugly… her ego is too out of control to go there.
I agree.
I was just stating her only hope.
i like j-lo and good luck to her, 40′s is a tough time for an actress, especially one whose been a sex symbol as well for a decade, that said….maybe not how she wants to be identified, but I had NO IDEA she did south beach tow! Seriously, that is the single best produced (er…scripted) reality show on tv. Im totally addicted and love it. thanks j-lo!
She not producing south beach, she sold the script to the reality show that she brought from another producer, Jlo has no experience in producing, she a flop in everything she has touch, fired from Sony Records back in 2010 for failing to produce any hit albums in the 10 years with the label, she still owns Sony (Epic) Records a lot of money on her contract that she had with them, that’s why her latest album is on Eric label, Jlo in the 20 plus years in the industry has never receive any Grammy’s Awards, Oscars’ awards, and any major awards in the music or movie industry, that’s a sign of failure not success?
I swear I did know Jennifer Lopez had a “real” career. I always felt she was more of a red carpet walker rather than a “talent”.
Damaged goods.
Just ask Mosaic…
Her film career is basically over, this is true. But what about doing a scripted TV series? Her name would still mean something to the networks and there are far better roles for women on TV than in movies anyway. Since she makes most of her money from ancillary activities, a successful series will keep her in the limelight. There are so many actresses who are in their 40s who still want to be movie stars when they should take the heat they have and leverage it to a great TV series. That window won’t stay open forever either.
is ICM P behind this?
This made me laugh.
JLO is not a strong actress and her and her team do not make solid choices for her. Outside of Selena what has she done really? Maybe Maid in Manhattan. She is an enterainer that is extremely pretty, unfortunately she is neither a strong singer nor a strong actress of any note.
As for Idol I thought she was just okay. She has star power and that counts for something, but her judging skills were so so.
She has a very solid brand that is her talent marketing her brand.
You have to give it to her for Out of Sight. A great script and director can do wonders even for someone like her. She needs another one like that.
She’s a better actor than she is a singer and with the right director the girl kicks ass. The problem is the puke she’s agreed to be in. All that lame romcom crap – UTA did her no favors there. She’s best at playing tough women, not soft playmates.
And yeah, TV would be a good move for her.
Someone on this board said she should “play the ugly”. Really? That woman is fine (i.e. gorgeous) and even at her stripped down, no make-up worst she looks better than many of these up and comers.
I wouldn’t mind seeing Jennifer on a cable or network series..but nobody seems to be paying to go see her in ANY new movie she’s been in..even when she was on IDOL. In my opinion..music and touring seems to be were she excels.
She may be a brand , but shes certainly not a talent. Her movies are God awful. Selena was the only good one, but that was before her ego took over.Maybe if she started acting her age in films,( if she has to make them it would help ). Her music is the same damn song over and over again. She just screams a little different in each one.Take the money and retire already
Jennifer should sit down and rewatch OUT OF SIGHT. She was FABULOUS in that. That is the direction she should go…independent well written films.
Lopez is more of a product than a talent.
Pity she got fired from, ur, I mean, chose to leave American Idol. She isn’t interesting enough on her own to get that type of attention.
No director worth their salt would want to cast her in any half-decent role (and I doubt the studios would either). She could always go to Vegas and perform her repertoire of “songs” if one of the casinos will take her.
why does one always breathe a sigh of relief for whichever the latest agency our girl decides to dump?
I could see Jennifer Lopez starring in a remake of Cannon, the 70s private eye series starring potbellied William Conrad who used to disarm criminals by thrusting his giant belly at them and knocking the gun out of their hand. JLo, of course, would use her butt and utter an accompanying “Shazam!”
Reading that – did she fire the right rep? Any Jennifer Lopez movie that any of the major agencies bust their ass to put her in – if she even goes to another agency; it seems to me she may not – is gonna tank. She brings too much baggage to any part she could ever possibly seriously play. It would be like casting Ryan Seacrest in a lead and not a stunt cameo or appearance.
Tracey Jacobs did a phenomenal job for JLO in a short time. Arguably the best and most powerful agent in the biz, it’s JLO’s loss ultimately. Good riddance
Then why do people say such bad thing about her? A lot of UTA agents are downright mean. Moreso than at other agencies. What’s that about?
because sures sets the tone and he is the nickname for richard.
Anyone who has Tracey as an agent had better know that this agent is one of the best in the industry. Tracy will always be a winner. Jennifer… NOT.
I can believe that Jennifer Lopez’s ego is really soaring now, with her sold out tour with Enrique, and all the headlines broadcasting how young she looks and what great shape she’s in to be 43, and her successful song “On The Floor”. I also believe she left American Idol because they would not give her a $2 million raise, and she’s leaving UTA because she feels she too big now and doesn’t need them or American Idol anymore. Jennifer’s on a roll now with her young boyfriend Casper Smart who makes her feel like she’s a 20 year old, and all the success and exposure she has come upon since American Idol. “Most Beautiful Woman in the World”, “Most Powerful Celebrity”, according to Forbes. The powerful publicity machine of her manager, Benny Medina, seems to work its magic for Jennifer Lopez everytime.
Obviously she’s retained her flack firm.
She should focus on the Latino market. That’s where her fan base is now. She’s a very modest brand, at worst, to Americans. She’s not an actress or a singer. She’s just a really good looking clothes hanger who knows how to dance.
Her career choices clearly define that she has an exaggerated sense of herself. I never cared much for her films, much less what she labels “music”. But it seems like the music business is what has accepted her more willingly, so I will never understand why she dropped the ball on American Idol. The peak of her musical career was so short, it almost seemed like a novelty – practically paralleling Paula Abdul’s. I guess it’s the ego thing. I do find it hysterical that she’s embarking on a press tour to repeatedly digress the notion that she walked away from the show, making it seem like the execs were desperate to have her back. That doesn’t quite add up when they are paying her successor at least 30% more (and that doesn’t even include the inevitable bonuses and special requests)!
whew..lotta vitriol, here..gotta go w/the scripted series idea..she could do very nicely in a Reba-esque comedy geared to her persona. She was also good as a tough cookie in Enough
she has charisma–not the greatest voice for sure, nor the greatest actress, but she has an accessibility that people connect with…. 52 mil in earnings doesn’t spell loser in any language.
Good luck to the next agency.. at least they’ll make some money for a while
I like JLO. Wedding Planner, Monster in Law, Maid in Manhattan. She needs to do a movie like that again. No more What to Expect or El Cantante or Back up Plan. How about another OUT OF SIGHT!