Nellie Andreeva

EXCLUSIVE: In her first series regular role, Emmy winner Julia Ormond is set to star in the hourlong Lifetime pilot Witches Of East End. Based on Melissa de la Cruz’s best-selling novel, Witches Of East End centers on the adventures of Joanna Beauchamp (Ormond) and her two adult daughters. Joanna is a sexy, warm, artistic, tough, ethereal beauty who has been concealing a shocking secret from her daughters — namely, that they are witches born and bred. Having put her magical past and powers on hold, Joanna is now living a quiet life as a small town art teacher, but in the face of a grave and immediate danger, it seems the only way out is for the trio to rediscover their skills. Maggie Friedman, who shepherded ABC’s witch-themed Eastwick, wrote and will executive produce Witches Of East End with Erwin Stoff for Fox 21 and 3 Arts.

On TV, Ormond has done arcs on such series as Mad Men, Law & Order: Criminal Intent and Nurse Jackie as well as TV movies, including HBO’s Temple Grandin, which earned her an Emmy Award. She is again nominated this year for her guest stint on AMC’s Mad Men. Witches Of East End reunites Ormond, repped by Gersh and Creative Partners, with Lifetime where she toplined the 2010 LMN original movie The Wronged Man, produced by Gale Anne Hurd.

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