Nellie Andreeva

EXCLUSIVE: Lifetime has picked-up reality-competition series Supermarket Superstars, from the Weinstein Co. and Studio Lambert. Hosted by actress/model/TV personality Stacy Keibler, the 10-episode series will feature aspiring food product inventors vying for a chance to have their product launched nationally in a major grocery chain.

In the vein of Dragons’ Den/Shark Tank with a cooking show element, Supermarket Superstars will have contestants pitching their creations to three industry experts who serve as mentors. As the mentors critique each idea, each contestant will be able to further develop and refine every aspect of their product before presenting the final concept to a top supermarket buyer. The winner of each episode will receive an investment in their product and a chance to return in the season finale, where one contestant will win the top prize — a nationwide launch of their product in a major grocery chain’s stores.

Supermarket Superstars will be executive produced by The Weinstein Co.’s Bob and Harvey Weinstein, Meryl Poster and Barbara Schneeweiss; Studio Lambert’s Stephen Lambert and Eli Holzman; showrunner Rhett Bachner as well as Lifetime’s Rob Sharenow, Gena McCarthy and Stephen H. Schwartz. The series expands the Weinstein Co.’s relationship with Lifetime where the company has produced long-running reality series Project Runway and its various offshoots. It also reunites the Weinsteins with former Weinstein Co. executive Holzman who helped create Project Runway. Former Dancing With The Stars contestant Keibler has appeared on a number of series, including Men At Work, Chuck, Psych and How I Met Your Mother.

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