Another NBC Olympic gaffe. Cameras for the Numbskull Broadcasting Company spotted actor Jesse Eisenberg sitting in the audience during the USA vs Spain gold medal basketball game. Then a commentator is caught on video identifying The Social Network star as Facebook founder Mark Zuckerberg, adding: “Every executive of note it seems worldwide is attending these games.” No wonder NBC hates live Olympic coverage.
Editor-in-Chief Nikki Finke - tip her here.


I heard this live. cracked me up! Art imitating life!
Yeah, I’m a longtime journalist and their incompetence is staggering. And it’s getting worse, not better. Very sad to see a great brand crash and burn.
Come on, it is a fair mistake and really not so bad. After all, I see the real-life Joker sitting courtside at every home Laker Game I watch.
Unless you’re a TV commentator broadcasting to a nationwide audience this comparison doesn’t really hold up.
Yes, mistakes happen. Yes, the guy’s just a sports commentator. But Mark is one of the richest people alive today recognizable by millions of viewers, and this mistake was reckless and done against better judgement.
Lucky for this guy, despite what I’ve written, the significant part of the viewing public wouldn’t know Mahatma Gandhi from Joseph Stalin.
You do realize I was kidding, right?
Only NBC could make this mistake.
I just heard a bumper that ‘on ice’ Seacrest will be back tonight, after his horrific reporting, earlier in the games.
Mistaking Eisenberg for Zukerberg, shows who is producing the coverage. I do not blame on-air talent, they are just reacting to ear-promts.
Fact checking is such a rare artform these days…
The coverage sucks. But, I am looking forward to Grimm Season 2. Grimm got much better after it’s 1st few episodes.
Why is NBC Sports good at covering everything but the Olympics. They were great at doing NBA coverage. Theyre good at Football. But, they’ve been incompetent at covering the Olympics. I don’t get it.
There are just too many events, and, not enough good play-by-play people (and color people…expert commentator) to go around. On some of the sports I have never heard of the play-by-play person
And, NBC put some of their better sportscasters at less-watched events….like Mike Emrick (NBCs lead hockey play-by-play) doing water polo. And, Al Michaels was the daytime studio host….he is great as a host…but if he is not your prime-time host…he should be covering one of the main events. Emrick and Michaels would have been better at basketball
my favorite part of the olympics was reliving world war II with tommy b. hitler, stalin, churchill… what fun. not. and what was up with tom – stroke? alcohol? scripts?
What an idiot. But it is funny.
Nothing But Clowns
Bang up job, as always.
He’s not a billionaire but he plays one on TV.
Thank god this train wreck of coverage is over. Even though all the athletes are already back home to their respective countries, figured I’d watch the last ten (taped delayed) minutes and the dousing of the flame (West Coast feed). Boring Bob (Costas) said they’d be back with closing comments, then NBC went strait to “Animal Practice.” I guess they just said, “The hell with it,” and bailed.
I don’t know why this is such a big deal!!
Have anyone been hurt because of this mistake?
At least they didn’t spot Val Kilmer in the audience and then indicate that Jim Morrison was attending the Olympics.
Now THAT would have been inexcusable (and funny as hell).
I expect nothing less from a network that is part of a company that spent $209+ million on a cinematic abortion like “Battleship”.
Unfortunately for us NBC could care less about what we all think. They are looking at the ratings and calling their efforts a huge success. At the end of the day they are just another greedy corporate entity only concerned with the numbers.
#CLUELESS!
When I heard the comment about “every executive”, I thought “wait, does the guy think that’s Zuckerberg?”. I don’t even think Zuckerberg and Eisenberg look alike. Eisenberg and SNL alum Andy Samberg look more alike (dark curly hair vs. Zuckerberg’s lighter shade).
It’s not a big deal (celeb spotting is not an Olympic sport and the guy didn’t specifically say he was Zuckerberg) but still – get with it!