The XXX Summer Games has hit multiple Gold for NBC. Starting with the Opening Ceremony on July 27, the network’s coverage of the London Games has given NBC its highest scoring week among Adults 18-49 and total viewers in a decade. The network had an average 10.2 rating, a 29 share among the Adults 18-49 demo and 32.2 million overall viewers. The last time NBC had those kinds of ratings and viewership numbers was the week of February 18-24, 2002 during the Salt Lake Winter Olympic Games. As an example, the 36.8 million total viewers NBC average on August 2, 2012 made that night the most-watched first Thursday of any non-U.S. Summer Olympics since the Montreal Games of 1976. It also made it the most-watched Thursday telecast on any network since the May 6, 2004 finale of Friends, which was also on NBC. Despite criticism of its tape delay and editing of the Opening Ceremony and some events, the audience NBC has had for the London Olympics is the highest for any network since Fox hit a 11/5 average during the January 31 to February 6, 2001 Super Bowl Week. To add to the medal count, the last week has been the best summer week NBC has had in 16 years. During the 1996 Atlanta Summer Games, NBC had a 12.6 for the week of July 29 to August 4. Also, in terms of average total viewership, the 32.2 million watching the London Games this past week is the highest average for ABC, CBS, Fox and NBC since the 36.0 million who watched the Summer Olympics from Atlanta during the week of July 22 to 28, 1996. NBC’s margins over the #2 network and all the other English-language nets’ ratings put together were the highest since September 1987. Pulling in the most since the creation of the People Meter 25-years ago, NBC’s margins among Adults 18-49 were 920% compared to the #2 network. They were 278% compared to the combined ABC, CBS and Fox rating. In terms of total viewers, NBC’s margins were 667% compared to the #2 and 250% compared to ABC, CBS and Fox combined.
Deadline's Dominic Patten - tip him here.