EXCLUSIVE: NickMom, Nickelodeon’s new primetime ad-supported comedy block on Nick Jr. for moms, will premiere on Oct. 1. In preparation for the launch, the companion Web site NickMom.com on Aug. 15 will expand into a fully fledged comedy and entertainment site with more short-form video, photos, editorial pieces and now games.
NickMom has locked in four original series for the launch: interview/hidden camera/sketch comedy hybrid Parental Discretion With Stefanie Wilder-Taylor, docu-comedy MFF: Mom Friends Forever, stand-up comedy NickMom Night Out, and What Was Carol Brady Thinking. Additionally, NickMom has picked up another new series, My 63 Moms. The docu-comedy series, originally targeted for the web site, will migrate to TV with a 13-episode order. It stars comedian and new mom Andrea Rosen, who visits other families to hear their stories and insights as she struggles to determine what’s right for her and her child. My 63 Moms, exec produced by Rosen as well as Linda Shaffer and Barbara Kanowitz of Hot Air Prods., will be added to the NickMom primetime block Q1 2013. “NickMom is a unique TV and digital destination that gives moms permission to wind down from the day and laugh out loud at the shared experiences of motherhood,” said NickMom’s SVP Bronwen O’Keefe.
Here are descriptions of NickMom’s four launch series:
Parental Discretion with Stefanie Wilder-Taylor (26 episodes) is a show that blends studio elements, interviews, video commentary, monologues and panel discussions with hidden camera, mom on the street and sketch comedy. Each episode explores a different element of parenting, all through the irreverent and funny eyes of author and comedienne Stefanie Wilder-Taylor (Naptime is the New Happy Hour, Sippy Cups Are Not for Chardonnay). The series is executive produced by Hugh Fink (The Late Show with Craig Ferguson, Saturday Night Live, The Showbiz Show), Jane Lipsitz and Dan Cutforth from Magical Elves (Top Chef, Fashion Star) and Co-Executive Produced by Stefanie Wilder-Taylor and Jim Jones (Mad TV).
MFF: Mom Friends Forever (20 episodes) is a docu-comedy series that goes inside the worlds of Judi Diamond and Kate Frisina-White–two mom best friends from St. Louis, Mo., who have a lot to say. Between juggling work (at a radio station and grocery store), kids (two each) and relationships (marriage and divorce), they also produce and star in a web show just for moms. Together, they’re living their dream of connecting with other parents while laughing along the way. MFF: Mom Friends Forever is executive produced by Coolfire Originals (Welcome to Sweetie Pies).
NickMom Night Out (26 episodes) is a stand-up comedy series that takes moms out for a night at the comedy club from the comfort of their couches at home. Featured hosts include Tisha Campbell-Martin (LA edition), Judy Gold (NY edition), Caroline Rhea (Orlando, Fla., edition), and Bonnie McFarlane (Chicago edition). The series spotlights the chaos and hilarity that comes with being a parent. NickMom Night Out is executive produced by Bob Mittenthal (Double Dare).
What Was Carol Brady Thinking? (26 episodes) goes inside the mind of one of the most iconic moms of all time through graphic overlays on top of the original The Brady Bunch series, allowing viewers to read Carol Brady’s thoughts throughout each episode. This NickMom twist on the classic series is executive produced by Jim Burns (MTV Unplugged) of Top Dog Incorporated.
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