
Viewers largely said “Next!” to the CW’s newest summer reality offering as singing competition series Next opened with 850,000 total viewers and a 0.3/1 in adults 18-49 at 9 PM last night. That was down from the somewhat encouraging debut of the CW’s musical chairs-themed Oh Sit! on Wednesday (1.3 million viewers, 0.5/2) and slightly lower than the CW’s other underwhelming reality debuts this summer, The Catalina (994,000; 0.3) and Breaking Pointe (963,000; 0.4 in 18-34, 0.3 in 18-49). Speaking of Oh Sit!, in its second airing at 8 PM last night, the reality show dropped 30% to 911,000 and a 0.3/1.
ABC tested the crowded cooking reality space with the Time Machine Chefs special/backdoor pilot, which managed 3.5 million viewers and a 1.2/3 in 18-49 at 9 PM. That was way below the debuts of ABC’s new summer reality series Duets and Glass House and only a fraction better than the premiere of the short-lived Trust Us With Your Life (1.1/3). Time Machine Chefs was nestled between Wipeout (5.5 million, 1.6/6) and Rookie Blue (5 million, 1.3/4) Both were up from last week when they faced the Olympics on NBC, by 33% and 18% in 18-49, respectively.
Also rebounding from its faceoff with the Olympics last week was CBS’ Big Brother (2.3/7, 6.3 million), up 28% from last week in 18-49 for its best Thursday numbers since the season premiere. NBC’s lineup returned to normal after two weeks of London games coverage. Following comedy repeats, Saving Hope (0.9/3) and Rock Center With Brian Williams (1.2/4) were both up 50% from their last episodes three weeks ago. Fox is projected to win the night in the demo with NFL Pre-season coverage.
TV Editor Nellie Andreeva - tip her here.


Aside from the fact that no one in existence knew that ABC had a show called Time Machine Chefs who is the demo for these crappy shows? Who says “I remember Jaime Kennedy and I want me some musical chairs?”. What’s next Kid and Play bring you duck duck goose?
Time Machine Chefs was an intriguing concept….fun chefs included (of course two of them are currently on Bravo in Top Chef Masters!)…but production value earns a big fat C for cheesy and corny! Can only imagine how this COULD have looked filmed ON LOCATION like Around the World in 80 Plates….rather than on a sound stage or studio….so while they were keeping costs down the concept sadly became laughable at best. IMO.
Enough with the talent shows!!! From Top Chef to Top Model, they are all so watered down.
Unless we see some real stakes — and by stakes I mean people’s heads on a stake, then it’s just not worth switching over from any sporting event.
Exactly. Wipeout is great because it has stakes. The Running Man will be better, if it ever actually happens, because it’ll have stakes. The Hunger Games…
Hopefully, Summer 2012 will be remembered as the time when ideas finally ran out for so-called reality adn “talent” shows. Yes, they are cheap to produce, but if few watch then they generate even less revenue.
I can hear the pitch for The Next now – “you know, its a cross between Idol, The Voice, and Big Brother”. Jeez.
While we all hope this trend will die off soon, the reality is this trend will unfortunately continue until network suits stop programming by Excel spreadsheets.
“Trust Us With Your Life” could have done well if it was retooled to be more like “Whose Line” and if ABC did something to let the public know the show existed. I didn’t know about it until the day before the first episode aired – and only because people I follow on Twitter started talking about it.
The CW seriously needs to rethink their programming strategy right here and now or else they will have such an uphill battle to gain any kind of traction or momentum with their viewers that it will become embarrassing to say the least. Pedowitz is employing the Ostroff method of running a network and that’s right into the ground and just when one thought they couldn’t get into any more deeper doo-doo, these reality shows they have been offering seals the deal and could lead to the extinction of this “network” soon.
How is the CW still in existence? I can’t understand it.