Time Warner’s cable network unit is said to have paid about $175M for the San Francisco-based digital publication that features user-generated articles for sports fans. The Bleacher Report (also known as B/R) is “a strategic acquisition” that “reflects our continuing commitment to bring fans greater content across all screens throughout the entire year,” says David Levy who’s Turner’s president of sales, distribution and sports. B/R has more than 10M monthly unique visitors. Brian Grey will continue to serve as CEO of B/R and becomes an SVP at Turner Sports. The operation also manages digital properties for the NBA, NCAA and PGA, oversees ad sales for NASCAR.COM and has a strategic sales relationship with Yahoo! Sports. Willkie Farr & Gallagher helped Turner Broadcasting with the deal while B/R was advised by RBC Capital Markets and Latham & Watkins.


Receive BR many times daily.. Bleacher Report does a great job, and consumers can get fairly specific with their sports information preferences.
Understand the cross platforms marketing concept, but if this end game hinders rather than enhances Bleacher Report in the future…that will be a shame.
BR is a solid…use it wisely.
This is great news. I really like Bleacher Report, but the writing quality can be very poor. This is especially true when you see articles about trade rumors. Often, the rumors are more like wish lists, with the writer suggesting that some superstar on another team might look good on the writer’s favorite team, and that a couple of draft picks might seal the deal.
Hopefully, Turner can inject some journalistic professionalism into the site.
$175m is a nice haul! I do like b/r – But mostly go there for “fun” articles like the “top 10 trades that should be made” or things like that. I don;t really use it for hard sports news.