Time Warner’s cable network unit is said to have paid about $175M for the San Francisco-based digital publication that features user-generated articles for sports fans. The Bleacher Report (also known as B/R) is “a strategic acquisition” that “reflects our continuing commitment to bring fans greater content across all screens throughout the entire year,” says David Levy who’s Turner’s president of sales, distribution and sports. B/R has more than 10M monthly unique visitors. Brian Grey will continue to serve as CEO of B/R and becomes an SVP at Turner Sports. The operation also manages digital properties for the NBA, NCAA and PGA, oversees ad sales for NASCAR.COM and has a strategic sales relationship with Yahoo! Sports. Willkie Farr & Gallagher helped Turner Broadcasting with the deal while B/R was advised by RBC Capital Markets and Latham & Watkins.
By DAVID LIEBERMAN, Executive Editor | Monday August 6, 2012 @ 7:04pm EDTTags: Turner Broadcasting System
Get Deadline news and alerts FREE to your inbox...
This article was printed from http://www.deadline.com/2012/08/turner-broadcasting-buys-bleacher-report/
SUBSCRIBE TO DEADLINE NEWS
‘Friends’ Reunion – ‘Ellen’
News/Opinion PollLoading ...
By The Numbers
Box Office PollLoading ...