UPDATE, 1:56 PM: The XXX Summer Games has hit TV Gold. With 219.4 million viewers NBC’s broadcast of the 2012 Olympics has become the most-watched event in U.S. TV history. Having hit the second most-watched mark last Thursday, the London Games has now surpassed the 215 million who watched the 2008 Beijing Games. NBCUnivesal broadcasted the Games across its networks of NBC, NBC Sports Network, MSNBC, CNBC, Bravo, and Telemundo. Last night’s Closing Ceremony (17.0/27) hit some Olympic highs for the network too. Sunday’s 8:30 – 10:58 broadcast pulled in 31.0 million viewers. That made London’s extravaganza last night the most watched non-U.S. Closing Ceremony since Montreal in 1976. It’s total viewership was 12% more that watched the 2008 Closing Ceremony and 58% more than watched the 2004 Closing Ceremony. In terms of ratings, last night’s Closing Ceremony beat the end of the Beijing Games (15.5/25) by 10% an the 2004 Athens Games (11.9/20) by 43%. In the Olympic aftermath, the 10:58 -11:20 PM commercial-free Animal Practice preview that NBC showed last night averaged a 4.1 among the key demo of Adults 18-49. While the preview left many annoyed that they had to wait until after it and local News aired to see rock legends The Who at the Olympic Closing Ceremony, Animal Practice had 12.8 million viewers overall last night. Over the 17 nights of the London Games, NBC averaged 31.1 million viewers. That number was 12% higher than Beijing and 26% higher than Athens, making London the most-watched non-U.S Summer Games since 1976. The 2012 Games averaged 17.5/30 national household over the 17 nights of the Olympics ties the 1988 Seoul Games as highest rated non-U.S. Summer Games since Montreal.
RELATED: Closing Olympics Angers TV Viewers: NBC Edits, ‘Animal Practice’ Stunt, DirecTV Outage
RELATED: UPDATE: 2012 Olympic Games Are Biggest UK TV Event Ever; Closing Ceremony Gives BBC An 81% Share
PREVIOUS, 8:59 AM: The 2012 Olympics are over and the guitars, dancers, fireworks and athletes have all left the arena. On its last night, the XXX Summer Games (9.1/23) easily earned a Gold last night. Despite criticism over edits, promo interruptions and outages, NBC’s tape delayed primetime 8:30 – 10:58 PM broadcast of the Closing Ceremonies from London was up 32% from the end of the Beijing Games on August 24, 2008. The Closing Ceremony had a total viewership of 30.56 million last night. NBC also ran a 90-minute London Gold (5.7/18) special at 7 PM looking at America’s medal victories at the 2012 Games. Final numbers on the last night of the Games are expected later today. Those numbers should reveal if London 2012 will eclipse Beijing 2008 as the most watched event in American TV history. Based on Friday’s numbers, the 2012 Games had a total audience of 212.7 million compared to Beijing’s 215 million.
After two weeks of mostly repeats, the other networks had some new shows on last night. ABC ran a new episode of Secret Millionaire (1.0/3) at 8 PM. The reality show was up 25% from last week’s broadcast. Extreme Makeover: Weight Loss Edition (0.9/2) followed, up 13% from last week. CBS ran a new 60 Minutes with an interview with the presumptive GOP ticket of Mitt Romney and Paul Ryan, and a new Big Brother, as well as repeats of Criminal Minds and The Mentalist. The spill of 60 Minutes into Big Brother garnered the reality series a 1.9/6, which is technically down for last week. However, because of overrun of 14 minutes from CBS’s coverage of the PGA Tour pushing the network’s schedule back almost an quarter of an hour, week by week comparisons are invalid until final adjusted numbers come in later. Fox ran a slate of animated repeats.
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Do these numbers include “Animal Practice”??
Could it be because all other networks showed re-runs during the olympics!?
WHY were the COMMERCIALS, interrupted by some Olympics, the most-watched event?… it’s easy… there was nothing else worth watching on other channels.
Most striking thing about Brit Closing (and Opening) Ceremonies – Just how lost the Brits have allowed themselves to become culturally.
They (now) have little sense of the most significant things they have offered the world historically and now are living off Pop Tarts.
Eerie to watch a society commit cultural suicide.
The entire opening ceremony was dedicated to the rise of Britain as a world power. Chronicling the history of a people from many cultures that have grown from farmers to statesmen, factory workers to titans of industry. A celebration of all England has to give.
Last night was a celebration of the music and culture that England has shared with the world.
In other words, lighten up, Francis.
Let me guess…you work in Hollywood, right?
What are you comparing. The Olympics was a multi-day, multi-channel broadcast. how can that be compared to any other event. How about comparing it to the last 17 super bowls.
Good point, Howard P.!
How can you compare a two week aggregate to any single show?
How about comparing the entire Apollo 11 Mission ratings for all the networks combined from the Launch to Moon Landing to Splashdown? You think a higher percentage of folks watched the Olympics over that?
If you are going to go that route, you might as well note that the death of President Kennedy was the most watched event nationwide with 9-11 second, and Apollo 11 third. Realistically, you have to compare the Olympics with themselves because you can’t do it with any other sports program. It is unfair to say that this beats all other Super Bowls because the Super Bowl is a one-day affair while the Olympics is a 17 day affair. The same can be said of the World Series vs the Olympics. One can only say that this was the most successful Closing in the United States and history will say that was because of iconic British singers which included a Spice Girls reunion. NBC had a good Olympics ratings rise but the coverage was horrible at best. But that is what happens when you control everything.
Right with you. This is just an NBC publicity ploy, and WAY too many websites are falling for it and publishing this B.S..
In 07 Usain Bolt was totally beatable, but all of a sudden in 08 he was so unbeatable, especially in the 200 that no one could even come within a half second of him. Bolt’s progression was perfectly consistent until 08, when he all of a sudden started doing the impossible. Blake’s progression is even more ridiculous. He shaved nearly a second off his 200 pr in less than a year, then another half second less than a year after that….Jamaican sprinters have a history of doping….So sad (Did the Olympics wonder how a 16 year old Chinese girl out swam the male world champion in the last segment of the same race? NOPE.
Frankly, you’ve hit upon a good idea for a site – the Dope Olympics: where you would assess the likelihood of doping by the various athletes, based on exactly the types of stats you cite for Bolt and others. Maybe this type of site already exists, but if not, it would be a doozy.
“Did the Olympics wonder how a 16 year old Chinese girl out swam the male world champion in the last segment of the same race?” Actually, they did.
Must have been a network seating conspiracy, I guess if you can’t get a seat you’ll have to watch it on the tube
Most watched ever? I don’t even know anyone who watched any of it.
I saw not a minute of the Olympics. Am I now, officially, culturally irrelevant? Is NBC offering make-up viewing classes before the final? Can I get back into the country’s good graces by buying $1,000 worth of sponsors’ products? Please, please, help me!
The Olympics have become a farce. I’ve been a loyal fan of the Olymics since 1948 when athletes were athletes. Today if not for the doping and political jockeying there wouldn’t be any. Try as I might I couldn’t stomach the nonsense, judging, and the accentuated muscular builds on men and women, especially the women with acne. It’s disgusting that it has taken so many years to declare the cyclists to have used p e d. I guess delayed reaction is the latest fad. My opinion on the Olymics?? I couldn’t sit through the opening and closing ceremonies. They were meaningless to me and delivered a message foreign to me. The competition was presented in such a manner that it also became meaningless. NBC is probably the worst network to carry any sporting event anyway. A total disaster to me. And that was the good part.
Animal Practice should have done much better especially with an olympic-sized audience helping to lead into the show but they failed miserably, which proves that this show doesn’t have a leg to stand on once it premieres next month and then disappears the following month. This was just an awful show to watch. The writing and acting are just terrible.
So, when they get cancelled, how do you think they will dispose of the primate they are using as a funny prop?
London did a fabulous job!! Too bad Bob Costas and Al Michaels had to talk thru the opening and closing constantly. Distracting and annoying. LET US WATCH. And it would have been nice to see an aerial view of the Rio portion last night. But this was one of the best Olympics ever!!
Next thing I’ll hear is that NBC lost money
People are craving anything that brings us together globally instead of tearing us apart – and any programming that isn’t 1)A reality show or 2)MSNBC or Fox commentators. Simple at that. The Olympics were a nice uplift for a couple of too-short weeks – now we’re right back into POTUS politics.
With this caveat to NBC —
We had no frikkin’ options!
Do not confuse high ratings with endorsement of your production choices. All this proves is a lot of people wanted to watch the Olympics and your annoying broadcasts were the only ones available.
Sorry you were stuck with NBC for Olympics coverage, America. As a purely commercial company they were driven by what was best for the shareholders, not the viewers. Its almost a pity they got a record number of them because they won’t learn that in the age of twitter and facebook (even email) and foreign web pages the results and details of events are knowable instantly. I can imagine your frustration at having to wait hours to see the event.
Having lived in the US for 20 years it was a wonderful relief to come back to Blightly for the BBC. Fantastic value high-quality, commercial-free TV (yes, I know we pay for it whether we want to or not. But its like income tax). Opening and Closing ceremonies here (live of course and no interruptions) clocked up 27 million viewers – almost half the population of Britain. NBC is crowing that its coverage got a US record of 22 million. For a population five times our size? C’mon.
Cas127, we Brits are not lost culturally , we can just celebrate our past and present with a rye smile at ourselves at the same time , it’s called humour:-)
The opening ceremony was more about history the closing ceremony was meant to be and was just a damn good party, after the best 2.5 weeks of our lives.
I am Priviliged to have been present at the Opening Ceremony and 23 events and it was the best time ever
Not great coverage, but some amazing performances from athletes from a number of countries. Wish the coverage was better but we watched most days and I’m glad we did.
Just how lost the brits have become!? Are you serious. Might wanna take a look at the US, you pompous arrogant git.
Mo Farah said it best when he was asked why he didn’t compete for Somalia. He said” Mate, I’m British”. If that doesn’t underscore how far the UK has come with it’s multiculturalism, what will?
Simon
I think everyone is missing the point on here, it is not really about the opening or closing ceremony, it is about the athletes that have trained hard for years, if they had gold, silver, bronze,or did not win a medal, they made an achievement just to get there, more than can be said for us couch potatoes sitting on here including myself.