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UPDATE, 4:40 PM: It was close, but in the final numbers the second Monday of the XXX Summer Olympics (15.8/25) drew even with Beijing in ratings and actually got ahead of the 2008 Games in viewership. NBC’s 8-11:05 PM coverage ended up flat with the comparable night of the 2008 Beijing Summer Games (15.8/26). However, London was up over Beijing when it came to total viewership last night – by 1%. A total of 26.6 million viewers watched the Day 10 primetime broadcast last night. That’s up from the 25.99 million reported earlier in fast nationals. It is also up from the 26.4 million who watched the comparable night of the 2008 Beijing Summer Games and 2% higher than the comparable night for the 2004 Athens Summer Games. Monday was only the second night this Olympics that total viewership has been less than 30 million, with August 5’s coverage pulling in 28.0 million. On average, the first 11 nights of the London Games have been a real winner for NBC, garnering the network the highest average viewership and household ratings for any non-U.S. Summer Games since the Montreal Olympics of 1976. On average, over the first 10 days, the network has hit 10-year high ratings. Over on NBC Sports Network, Monday actually was a record breaking day.
Related: NBC Scores 10-Year Ratings High With London Olympics
The cable network, which has been showing Olympic events live throughout the London Games, had its most watched total day ever on Monday. Over 2.92 million watched Team USA Women’s soccer team’s victory over Canada on the cable network on Monday. Over 3.33 million saw Team USA Men’s basketball team’s tighter than expected victory over Argentina. On average, over the whole day, NBC Sports Network had 956,000 viewers on Day 10 of the 2012 Summer Games.
PREVIOUS, 8:52 AM: The second Monday of the XXX Summer Olympics (8.1/22) saw gymnast Gabby Douglas struggling on the uneven bars and, in fast nationals, it saw NBC’s primetime coverage down 24% from last week. That’s the lowest rating the London Games have had over the course of the events. Despite some American victories in women’s soccer and men’s basketball, plus cycling more track and field and a rescheduled sneak peek at J. J. Abrams’ Revolution, last night’s Games were down 2% from fast nationals from the second Monday of the 2008 Beijing Games. Compared to the final numbers from August 18, 2008, the fast nationals of last night’s Olympics, were down 9% from Beijing’s second Monday. NBC still won the night among Adults 18-49 and in terms of total viewers with 25.99 million watching. Besides the London Olympics, the only other new thing on TV last night was on ABC. First there was a two-hour Bachelor Pad (1.0/3) at 8 PM. Down 9%, it was a series low. Then it was over to The Glass House (0.6/2). The still legally challenged reality show was flat with last week, and tied for a season low. Otherwise CBS ran all repeats and Fox went for back-to-back Hell’s Kitchen (both 1.1/3) encores.
Deadline's Dominic Patten - tip him here.
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Even friends in the UK are getting a bit overloaded from the Olympics, and as such, are not watching as much as the first week.. The drop off is to be expected.
Not my experience at all – the UK (contrary to our own expectations) is experiencing something close to “Olympic fever” at the moment. It helps that we keep winning!
Could the embarrassing coverage by NBC have anything to do with the ratings drop? For example, during their “coverage” of the beach Volleyball match Monday evening, they cut away for half of the match for a puff piece on “Greenwich Time”. Really? That, friends, is the problem with the ratings.
In the Revolution preview, it’s apparently not an EMP and Eric Kripke said he did contact someone in the scientific community who said that whatever Kripke told him happens could happen in real life. So its probably not an EMP attack. It might be something a little bit more logical. The pilot explained that the physics screwed up. When that is mentioned in the pilot, it makes batteries going out more believable. They do have firearms. But, the new militia that is run by Giancarlo Esposito bans guns for the citzenry.
Glass House deserves a second look. May be too late but it is surprisingly good and has come a far way. Stopped watching after few eps but came back week before last – huge difference
I stopped watching last week. I support our athletes but the commentators on the various flavors of nbc are just unbearable, the coverage is poor at best, I already know what happened so why should I listen to their psycho babble and agenda? If it weren’t for the former Olympians and various athletes ‘saving’ the dialog – during the actual match/games itself, I probably wouldn’t have watched as much as I did. I turned the opening ceremony – it was utter trash but the moronic commentary got old quick. There were numerous times where’d I’d turn the channel the moment a swim event was over because the empty headed bobble head with the bondo on her face only proved over and over again why she has no business in the business.
I think the IOC and other entities involved end up doing far more harm to the overall appeal of the Olympics if they insist on continuing to push more and more PC and political agendas on the athletes… and even the spectators. You’re managing a sporting event, not a finishing school for the masses!
TV is TV, the market is forever fragmented much like the music business and movies. They all need to adjust to the new environment, as we will never return to time-based viewing.
Of course ratings are down. 80% of contestants/teams are eliminated as the quarters, semis and finals approach. The scary part is that we now must endure more of the dreaded “personal expose” stories about Joe and/or Jane Cretin from East Wherever, Planet Earth. I guess it could be worse – they could start a running tally window in the lower right watermark for the number of Olympic condoms issued… meh.
Or they could just plant a spycam on the Judo guy that got expelled as he goes after the stoner that slipped him the “hash brownie” before leavng the states. I’d watch that.
First some admissions: I am a huge Olympic fan. I also do not own a television. I could care less about NBC’s ratings – or more accurately, I’m hoping if they get dismal enough, they’ll actually produce shows worth watching (not holding my breath however). So I’m watching what i can at my brother’s house. From the opening ceremonies, it was obvious that NBC was trying but failing miserably. I think Bob Costas is phenomenal sports reporter, however I kept saying to myself “What idiot did they put on with Costas? He sounds like he’s reading a script.” Then they flash to Costas and Lauer. Matt Lauer!? What a joke, no wonder the guy sounds like he doesn’t know what he is talking about. Despite four (five?) channels devoted to the games, they always seem to pick the sports no one cares about. I’ve tried to watch online and that isn’t working so well either. I’ll give them kudos for their coverage of swimming – great job Team USA! The rest? So-so. They try to build excitement by picking an athlete and building them up beyond all expectations. Not working and hasn’t worked. Show the good ole’ U.S. of A. competing, show the gold medal rounds, give us the stories of athletes giving their all for their sport, their country and themselves. Forget about pumping up some kid who may or may not perform …and while we’re at forget about showing men’s basketball. I’d like to know the score, I’m rooting for USA, but I could. Are less about millionaires playing in the Olympics. One final note: BRING BACK THE STARS & STRIPES!! Who the heck designed grey & black warmups for the United States?!
Get the TV Networks and the special interests out ofr the way. Give the tickets away to people who want them and most of all trimm down the money mongers at the int oloympic comittee.
Then people as well as olympians can enjoy the competition.
But I think Great Britian has done a GREAT job hosting these Olympics. THANX.
Really it is about the performances many of which have been spectacular. There is nothing wrong with the pictures either. The track and field coverage is great. No world records though. The weather has been lousy is London. No hate comments please but I think future Olympics should be held only in cities where you can expect mostly warm and dry weather. People are sitting in the stands with jackets and umbrellas.
Jackets and Umbrella’s? Ya see they have these new things now. May have heard of them… – - they’re called a roof. aka inside. Should work for everything except maybe the marathon, triathlon and sailing, etc… (:^)