UPDATE, 1:02 PM: The final numbers are in and last night’s XXX Summer Olympics (21.8/35) was a win for more than Michael Phelps or the U.S. Women’s Gymnastic team. Tuesday’s 8-11:43 PM broadcast on NBC has become the highest rated night of all the Games since 1996 in Atlanta. The coverage was also the best Tuesday night broadcast on any network since February 19, 2002 during the Salt Lake Winter Olympic Games. With those number, last night’s broadcast now beats the first Tuesday night of the 2008 Beijing Olympics by 9%, as well as being 19% more than the 2004 Athens Summer Games.
PREVIOUSLY, 8:47 AM: Tuesday’s XXX Summer Olympics (12.2/33) will be remembered for the day Michael Phelps scored his 19th medal and became the most decorated Olympian of all time. There was also the win of the U.S. Women’s Gymnastics team. It will also, at least in fast nationals, be remember as one of the widest rating variations. On NBC, last night’s primetime was down 2% from the 2008 Beijing Games but it was up 122% from the Winter Games in Vancouver in 2010. After five nights, the 2012 London Games is up 6% among Adults 18-49 and 13% in total viewers, 35.3 million vs. 31.3 million. ABC’s NY Med (0.6/1) was the only new show on TV last night that wasn’t the Olympics. The fourth episode of the medical docudrama was down 45% from last week, it’s lowest rating to date. Otherwise, ABC ran encores of The Middle (0.7/2), Last Man Standing (0.5/2) and Wipeout (0.7/2). CBS had a night of repeats with NCIS (1.0/3), NCIS:LA (1.0/2) and Person of Interest (0.9/2). Fox ran two episodes of MasterChef at 8 PM (1.0/2) and 9 PM (0.9/2). NBC won the night among Adults 18-49 and, with 37.48 million watching, took Tuesday among total viewers.
Deadline's Dominic Patten - tip him here.



According to Zap2it, NBC won the night with Adults 18-49, with 12.2 points compared to FOX’s 0.9.
Errrr Fox WON the night in A18-49? Maybe among non-Olympics networks. NBC will win handily win every night in every demo until the Olympics are over.
Day 4 was actually the most compelling so far in terms of event interest with the women’s gymnastics finals, Phelps going for the all-time medal record, etc.
Really, the only explanation here was that people were so plugged into the results, they either watched it live/followed live blogging coverage, or couldn’t avoid the eruptions of headlines on news outlets and social media such that there was no need to watch.
Yet more evidence that NBC Sports execs are stuck in the prior century.
I don’t see how FOX could have won the night among Adults 18-49 unless 90% of the viewers were below age 17 or above age 50 and I just don’t see that happening.
Why are you continuing to compare Summer Olympic ratings to Winter Olympic ratings? It’s an apples to oranges comparison. Please stop.
Last night was women’s gymnastic team finals (that always seems to get a big audience) and Phelps record breaking medal. I think the on-line real time reports don’t discourage that many peeps from watching the coverage (might even inspire some of them to tune in).
These ratings are meaningless if they don’t translate to the new fall season (with some increases).
Im confused cuz the ratings are great and NBC spent over $2 billion yet they say they will only break even? That seems like a whole lotta work, personnel, spending to not make a profit? So is the higher ratings and promos for new shows the only reason t hey do this? It seems in past years theyve lost money so why is this such a big deal to get if theyre not making a big profit on it? Just prestige and bragging rights? Cuz there must be a reason why the other networks arent bidding high enough
Like I stated beforehand, NBC better enjoy this ride for the next week and a half because once these games are over, they’re back to being in 4th and 5th place on selected nights.
And Big Momma’s House was the leader in the box office one week. Just because there are a lot of ratings does not mean it is good.