EXCLUSIVE: His deal isn’t signed yet and his job isn’t titled yet. But Warner Bros Motion Picture Group is in final negotiations to hire News Corp’s VP of Corporate Affairs and Communications Jack Horner. “It’s a newly created position, housed in the theatrical marketing division, that will work closely with Jeff Robinov, Sue Kroll, her publicity team, the production team, and the Warner Bros’ corporate communications group,” a studio source tells me. “It’s designed to make our communications process smoother and better.” The Warner Bros Motion Picture Group has been without its own corporate publicist since 2007 which is unusual in Hollywood. Horner has been working for News Corp SVP of Corporate Affairs and Communications Teri Everett and her successor Julie Henderson. He’ll move from NYC to LA.
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Yes, by all means, hire more middle management people. How about Just focusing on making better movies because for all the effort exerted by p.r., you live and die on the product you give the public.
Andy, oh Andy, you clearly do not work in this business, do you? It is scientifically proven, the more layers of management, the more middle managers, the more credited producers, the more focus grouping, the larger and more convoluted the PR effort, the better the movie.