Nellie Andreeva

EXCLUSIVE: Sanya Richards-Ross, who just won an Olympic gold medal in the women’s 400-meter race on Sunday, is heading to television. WE tv has picked up a pilot for a reality series starring Richards-Ross, who also earned 2 gold relay medals in 2004 and 2008 as well as an individual bronze in the Beijing Olympics.

The TV pilot stems from a development deal WE had with unscripted production company Good Clean Fun (Tia & Tamera). It was shot in Austin before Richards-Ross left for London and offers an insider’s look at her rigorous training regime as well as her personal life. Richards-Ross is married to two-time Super Bowl champion Aaron Ross who just signed a 3-year $15 million contract with the Jacksonville Jaguars. The reality series reveals the often intense rivalry between the hyper competitive couple. (Ross was in the stands on Sunday cheering on his wife with her parents when she won the Olympic gold.) The TV project also provides a behind-the-scenes look at Richard-Ross’ inner circle that includes her mother Sharon acting as her agent, her father Archie working as her manager and her sister Shari as her business partner. Sanya and Aaron are not strangers to WE — their nuptials were featured on the channel’s show Platinum Weddings.

Richards-Ross has a chance to extend her Olympic streak — she is poised to compete again this weekend for her fourth gold medal. She is expected to be the first of a number of newly minted U.S. Olympic champions to land reality TV deals as there is strong interest in many of them from scores of unscripted producers.

TV Editor Nellie Andreeva - tip her here.