Maybe Hollywood should be extra careful in light of recent events. Or at least extra sensitive. This weekend, movie theatre audiences may be disturbed by the first sounds from a new Warner Bros film. During the opening credits for The Campaign, which releases Friday, two gunshots are clearly heard when the title treatment card for Gary Sanchez Productions comes up on the big screen. “The gunshots really stuck out,” one unnerved moviegoer at the studio screening told Deadline. Warner Bros easily could have muted the handgun sounds especially since this wasn’t the actual film action but the title treatment. The studio had no comment. But a spokesman for Gary Sanchez Productions, which is Will Ferrell’s and Adam McKay’s banner, told Deadline, “Obviously we are very sensitive to the tragedy in Colorado and we will re-evaluate on future productions the use of the title treatment.”

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