
Maybe Hollywood should be extra careful in light of recent events. Or at least extra sensitive. This weekend, movie theatre audiences may be disturbed by the first sounds from a new Warner Bros film. During the opening credits for The Campaign, which releases Friday, two gunshots are clearly heard when the title treatment card for Gary Sanchez Productions comes up on the big screen. “The gunshots really stuck out,” one unnerved moviegoer at the studio screening told Deadline. Warner Bros easily could have muted the handgun sounds especially since this wasn’t the actual film action but the title treatment. The studio had no comment. But a spokesman for Gary Sanchez Productions, which is Will Ferrell’s and Adam McKay’s banner, told Deadline, “Obviously we are very sensitive to the tragedy in Colorado and we will re-evaluate on future productions the use of the title treatment.”


Oh come on! This is just plain silly.
“The studio had no comment.”
On WHAT? This is a non-item.
Why didn’t they? Why do they have to? At some point, we have to draw the line in regards to how sensitive we’re going to be. Was a friend of this site the only person who was unnerved by the gunshots?
If it was more than one person, it’s a story. One sensitive individual who needs to keep themselves in check does not warrant a headline.
Oh yeah, and don´t forget to replace the already once replaced guns in E.T. and turn them back into walkie-talkies. Call Steven right now…
Hey, what about growing up?
Oh good lord. This is the dumbest thing I’ve ever heard.
Right you are. Oh, and for the record, Han shot first.
pew pew!
Because maybe they expected America not to be a bunch of fucking overly-sensitive babies? Seriously, does anything with guns need to be censored now? Get a god damn grip. Please tell me this country isn’t THAT pathetic.
I’m normally fairly sensitive to this sort of thing, but molehill meet mountain.
I saw the movie on Monday and that never even dawned on me. I was way more unnerved by Zach Galifianakis’ mustache.
I was at a screening of this movie on Monday and no one thought twice about it. People need to move on and stop spreading fear. This is not an issue at all.
Seriously? Hopefully these twitchy subhumanoids have the good sense to steer clear of The Expendables 2.
Okay, you guys are taking this a little too far. It’s just a title card, one that audiences who will go see the film will be very familiar with when the movie starts. Someone even laughed at the NYC press screening last night during the title card, so clearly WB isn’t being insensitive. It’s a comedy, so stop trying to break the light-hearted fare coming our way this weekend by giving the tragedies any more attention than they have already received.
By the way, The Campaign was great. Very funny r-rated humor + dynamic between Ferrell and Galifianakis.
Non-story
This site is becoming more and more like The Huffington Post in its coverage of non-stories such as the one above.
Can we PLEASE go back to reporting actual entertainment news and leave the faux outrage to the bloviators on Fox News and MSNBC?
Really? This is surprising? I saw Dark Knight Rises the Sunday afternoon it opened and every single trailer was chock full of gunshots and gun violence. It’s pretty much what we do and are these days. That’s why nothing makes me happier than a good foreign film, most (of the European ones anyway) manage 2 whole hours without guns and gunshots.
Yet you were at Batman…
Seriously?! Are we really going to do this again? We need to stop with this, it’s really getting annoying. There is no reason why they should mute the sounds for the title card. We need to move on. Yes, what happened was a terrible tragedy but it shouldn’t scare us to a point where anything that sounds like gunfire should be muted. What next, let’s never put any gunshot sounds in a movie anymore? “Why didn’t Warner Bros. silence the gunshots?” Because they shouldn’t.
Either way, the arrogance and out-of-touch nature of Hollywood is louder and more frightening than any gunshots.
I was pissed about the need to milk an article out of this as well until I saw the outpour of fellow sentiment. EVERY SINGLE trailer I saw before Dark Knight Rises had a gun being fired or at the very least held, INCLUDING the drama starring Denzel as a Pilot…. when was it okay to start putting PLANE CRASHES in movies again! Get over it!
It’s because Gary Sanchez the mysterious mogul who finances things that Will and Adam produce well Senor Sanchez is from Ecuador or Bolivia and down there they love guns. They shoot guns all the time in the air and at each other. Blame Senor Sanchez for this title card. He loves the sound of gunfire.
This is one or two whiny little overly-sensitive people running around screaming about the sky falling when, in fact, most people will go and be completely oblivious and unaffected. I wouldn’t be surprised if the person saying they were “shaken” weren’t trying to get their name in the paper by capitalizing on the tragedy.
How does this become a story? Someone overly sensitive sap gets upset by a title card and emails Deadline and all of a sudden this is news?
I think the problem is the two gunshots are the very first thing heard. I don’t think anyone’s asking to take every gunshot out of every movie. But I do think it’s reasonable to question whether a production card needs to have a sound effect of gunshots before the movie begins.
Is this someone’s attempt to drum up bad press for this movie? Were the Koch brothers the “unnerved moviegoer”? That’s the only way I can wrap my head around someone trying to make this non-thing a thing.
Surely this article isnt being serious? Should every scene in every movie come with some sort of warning now? Maybe we shouldnt leave our houses from now on. Such a big bad world out there.
Perhaps they should ban all loud sounds in movies.
come on Nikki? really? enough is enough. it was a tragedy and we are all very sorry but really? are we going to be feeling scared about everything coming out on movies? mute gun shots in Gangster Squad too? I went to the screening and the gunshots didn’t make me feel uneasy or anything close to it. come on. that’s just silly
I thought the same thing as most commenters, until I saw the movie last night. You hear the shots before there is any image on the screen. In a comedy, so clearly outside the context of anything happening on screen, to hear two loud gunshots in a theater WHILE THE SHOOTINGS ARE STILL FRESH in everyone’s minds, was indeed unnerving. One group had to leave because their friend was visibly upset.
I’m no prude, and I had even read this article, but the sounds even got to me.