It’s hard to argue with competition, I guess. But this still sounds like discouraging news for people who hate being force-fed TV ads, or inane entertainment: Clear Channel Outdoor Holdings said today that it will launch a TV news and entertainment service for airport waiting areas — challenging the 20-year hold that CNN Airport Network has had on those captive audiences. Clear Channel Outdoor and connectiVISION Digital Networks will launch the service, called ClearVision, this fall at the Raleigh-Durham International Airport. They vow to feature news and entertainment from more than 100 content services including CBS, NBC, The Wall Street Journal, and the Tennis Channel. The menu will include shows from CBS News, CBS Entertainment, CBS Daytime, and CBS Interactive, and NBC’s The Today Show, Smash, The Voice, Grimm, America’s Got Talent and The Office. And lots of ads, of course. Content ultimately will also be available via WiFi to travelers’ smartphones, tablets, and laptops. “ClearVision will forever change the air travel experience for passengers and enhance the way the airport and advertisers engage with customers,” says Toby Sturek, president of Clear Channel Airports. “For the first time, there is a content-driven, consumer-oriented offering available to airports that can deliver travelers a wide range of news and entertainment wherever they are in an airport—on traditional TV screens or their mobile devices.”
By DAVID LIEBERMAN, Executive Editor | Tuesday September 4, 2012 @ 4:06pm EDTTags: Clear Channel Outdoor, CNN
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