
EXCLUSIVE: Bethenny Frankel has signed with CAA, which will represent her and her Skinnygirl brand in television, licensing, commercial endorsements, speaking, and philanthropy. WME, where the reality star, entrepreneur and author was previously repped for television and publishing, will continue to represent her for publishing. In all other areas, including licensing, she was with APA. The signing comes on the heels of yesterday’s announcement that Frankel’s talk show, which she hosts as well as executive produces with Ellen DeGeneres, will launch in national syndication next year. The pickup followed Bethenny’s successful six-week trial in the summer.
Frankel shot to fame as a breakout original cast member of the Bravo reality series The Real Housewives Of New York. She spent three seasons on the show before toplining her own Bravo spinoffs, Bethenny Getting Married? and Bethenny Ever After…. Frankel also is a bestselling author with A Place Of Yes, Naturally Thin, The Skinnygirl Dish and her novel Skinnydipping. Frankel founded Skinnygirl Cocktails in 2009. Two years later, she sold the company to Beam Inc. in a multimillion-dollar deal. There is a number of other Skinnygirl-branded product lines, including shapewear, fitness DVDs and work out equipment and nutritional bars and supplements.
TV Editor Nellie Andreeva - tip her here.


But why?
Last I checked, above all else the business of every industry is making money which Bethenny is plenty capable of as plainly stated above. . .If you don’t like it then don’t watch, easy as that.
This girl is one smart business woman. I give her a lot of credit for coming from a mindless show such as Housewives of NY and really making something of herself surpassing all the other rediciolous housewives!!!! Best to you Bethany!
I’d give APA a lot of the credit.
Mark Kamler is the man!
She’s inspired me to eat better and delve back into alcoholism.
Despite the fact that she makes me want to drink bleach, she deserves kudos for lasting this long without the inevitable and much deserved backlash.
Funny she leaves WME after Mark Itkin sells (and revives) her syndicated talk show (i.e., a WME package). Her cocktail brand has already been sold. Publishing is staying at WME. So…what will CAA commission her on? Same story, another client. Ripa, Seacrest, etc., etc.
Smells like the Andy Cohen/Bryan Lourd/Kelly Ripa/Kevin Huvane crowd bringing another one in. Is Anderson C. next?
Seems like she fires people who bring her significant success…Brian Dow…Mark Itkin…watch out, Jeff Jacobs!
I like this.
I aspire to walk in her footsteps of success!
If Brian Dow hadn’t risen Bethenny up out of that pile of losers on RHONY she’d be nowhere. Classy move, Bethenny.
Next stop ICM baby!!
Actually thank Charlie Koppelman and Martha Stewart. Frankel was a contestant on the one Martha Stewart “Apprentice” season. She hadn’t divulged to the show that she had a connection to Koppelman. Koppelman was Stewart’s right hand in the boardroom. It became the subject in one of those meetings that they would have. Should she be asked to leave? Stewart and Koppelman gave her a pass and let her stay on the show though she was fired not long after. One of the first aspiring “reality” “stars” I would call her. I’ll give her that much. But I don’t think she looks healthy. Something tells me that’s her reality. “Reality.” The gift that keeps on giving.
She started out on Martha Stewarts reality show Apprentice-like competition, it ran for one season.she came in second. And then was desperately out of work ; and so fittingly joined the ‘desparate crowd’
She’s smart and relatively hot. I likee!
Just making sure everyone is aware that APA put together everything Skinny Girl.
Too bad, APA really got everything going for her and she just bailed on them for a fancier three letters. I dont get her. Or Nene. Shows what I know!
Hayden Meyer might be the nicest guy in the world but there’s a reason he was fired from UTA. Maybe Bethany saw the Entourage episode; “Who the fuck invited APA.” They are a third rate agency that can try hard for you but they will always fall short.
Ragging on APA is so 1999. They’re a solid agency. Bethenny is obviously a malcontent.
Who was the point person at APA for the sale of her Skinny Girl brand?