Hollywood studios will not be pulling the plug on projects at the financially troubled special-effects company after Digital Domain got some breathing room yesterday in bankruptcy court. Judge Brenden Shannon approved a fast-tracked auction of Digital Domain Media Group for September 21 and a debtor-in-possession order (read it here) that gives the almost-broke company immediate access to almost $12 million. The new auction date comes after newly named DDMG chief Ed Ulbrich told the court that six Hollywood studios told him they would start pulling projects from the Oscar-winning company this week unless Digital Domain had a clear financial path forward. The loss of those effects projects would result in the removal of what is currently 80% of the company’s revenues. “We’ve been fighting diligently to fend off a run on the company, Ulbrich testified. DDGM’s lawyer Robert Feinstein put it even more bluntly: “The studios are freaking out,” the attorney told the judge. Some of the films that Digital Domain is currently working on include Lionsgate’s Ender’s Game (Digital Domain is a co-producer), New Line’s Jack The Giant Killer, and Paramount’s G.I. Joe: Retaliation.
Related: Digital Domain Files For Bankruptcy Protection But With Sales Agreement
The path is not completely clear for Digital Domain. The judge has set a September 20 hearing to hear from other interested parties in the case and potentially reconsider his decision on the expedited auction. Private -quity firm Searchlight Capitol has said it will bid $15 million for the Digital Domain Productions division of the company. Hudson Bay Master Fund and other senior DDGM creditors liked the Searchlight offer so much they put up the DIP money to make sure the company was able to keep the lights and rendering machines on until the auction.
Digital Domain has made special effects and computer-generated characters for almost 100 Hollywood films including Titanic, for which it won an Academy Award; and Disney’s Pirates Of The Caribbean: At World’s End. The company also created the hologram of deceased hip-hop star Tupac Shukar that caused a sensation when he appeared on stage at this year’s Coachella music festival. Digital Domain had recently announced it was going to create Elvis Presley holograms for use in films and on TV.
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Weta and ILM must be salivating…
Of course theyre freaking out. Warner Bros freaked out after Dean Devlin and Roland Emmerich sold Centropolis to the European concern Das Werk, which almost immediately went into the Euro equivalent of Chapter 11. Centropolis was hard at work on the sequels to The Matrix, and when WB pulled out (and rightfully so), Centropolis sank like a brick.
Please stay with the DD story – its not often we get such details, but because DD is publicly traded, its illuminating, to say the least.
What happened over there? Just mismanagement?
Usually when Special Effects companies get into financial trouble, it’s because “well-intentioned” artists with very little or no management experience, run a service provider business that’s grown TOO LARGE for the ebb and flow of “work-for-hire” revenue streams. And with too many people to support and mouths to feed…
In DD case, totally different. Last CEO and management team had completely OVERBLOWN business plan — with tax incentives, an animation studio and school in florida, EU facilities, etc… All this growth and investment dependent on work-for-hire service income… An “if we build it, they will come” mentality… Play now, pay later… Wishful, hopeful, but not smart.
Hopefully not too many good people will be hurt by this misfire management.
DD hasn’t made money for years. The IPO was just a sideshow. At the end of the day, the fx business is a really crap business. Too many folks fighting to do work that is labor intensive, prone to error in execution and super competitive.
Letting DD die will hurt the employees, but might help the industry as a whole.
Having tried to beat DDs bids for years, they have reaped what the sowed.