Everybody knows that Disney goes to great lengths to protect its brands. Now it’s moving into the United Kingdom, threatening a British indie production company with legal action over the packaging of its budget family DVDs – one of which is titled Braver. Look how similar the packaging looks to Disney/Pixar’s Brave set for release on Blu-ray and DVD on November 13th. Disney says they appear to be copycat versions of its own animated films. So Disney has sent a cease and desist letter to Brightspark Production Ltd, asking it to immediately withdraw the DVDs or face litigation, The Guardian reports.
“People place great trust in the quality and creativity of Disney, and when it appears that another company is causing confusion among Disney consumers we will act to protect ourselves and the consumer”, Disney said in a statement. Disney also says other Brightspark DVDs infringe its copyright, including Tangled Up, (Disney’s film is titled Tangled); The Frog Princess, (Disney’s The Princess And The Frog), and Little Cars, (Disney’s Cars). Brightspark says it is in discussions with Disney to find a “mutually acceptable” resolution.